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121.
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行銷企劃管理 : 理論與實務 = Marketing planning / 戴國良著. by 戴國良. Edition: 四版Material type:  Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2012.03Availability: Items available for loan: Call number: 496 83562-6 101 (1).
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122.
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行銷管理導論 / 陳定國著. by 陳定國. Edition: 七版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北巿 : 五南發行, 民79[1990]Other title: Marketing management an introduction.Availability: Items available for loan: Call number: 496 8765 79 c.2 (2).
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123.
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行銷研究 / David A. Aaker,V. Kumar,George S. Day原著;洪綾君譯. by 庫馬 (Kumar, V.) [著.] | 阿克耳,大衛 (Aaker, David A.) [著] | 戴伊,喬治 (Day, George S.) [著] | 洪,綾君 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 臺灣西書出版社, 民90Other title: marketing research.Availability: Items available for loan: Call number: 496.031 843A (2).
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124.
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125.
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行銷管理個案 / 林建煌編著. by 林建煌. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 智勝, 2001[民90]Other title: Marketing management cases study.Availability: Items available for loan: Call number: 496 87733 (2).
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126.
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上網行銷any time : 網路行銷成功之道 / Jim Sterne原作;萬象翻譯股份有限公司譯. by 史登 (Sterne, Jim), 1955- | 萬象翻譯公司 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 漢智電子商務出版 紅螞蟻總經銷, 民89[2000]Availability: Items available for loan: Call number: 490.29 8843 (1).
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127.
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價格最大化 / 湯姆斯‧溫寧格(Thomas J. Winninger)著;蕭羨一譯. by 溫寧格,湯姆斯 (Winninger, Thomas J.) | 蕭,羨一 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北縣汐止市 : 中國生產力中心出版 聯經總經銷, 2001[民90]Availability: Items available for loan: Call number: 496 83443 (2).
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128.
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品牌行銷 : 創造出價值與魅力 / [馬克尼‧喬](Marconi, Joe)著;李宛蓉譯. by 馬克尼,喬 (Marconi, Joe) | 李,宛蓉 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 麥田出版公司, 民83(民84三刷)Availability: Items available for loan: Call number: 496 8355 84 c.2 (2).
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129.
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網路行銷 : 電子商務實務篇 / 榮泰生著. by 榮泰生. Edition: 初版Material type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南, 民89Availability: Items available for loan: Call number: 496 86364 (1).
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130.
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市場銷售論叢 / 趙埜波編著. by 趙,埜波. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 國家出版社, 民76Availability: Items available for loan: Call number: 496.5 84463 (2).
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