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哈佛行銷法則 / 湯瑪斯.波諾瑪Thomas V. Bonoma著;陳嘉年譯. by 波納馬 (Bonoma, Thomas V.) | 陳,嘉華 [譯]. Edition: 初版Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 中國生產力出版 聯經總經銷, 民76[1987]Availability: Items available for loan: Call number: 496 86536 (1).
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2.
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行銷管理學 / Philip Kotler著;方世榮譯. by 柯特勒,菲力浦 (Kotler, Philip) | 方世榮. Edition: 五版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 臺灣東華書局, 民92Availability: Items available for loan: Call number: 496 8556-15 92 (1).
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行銷學 : 本土觀點與國際視野 / 鄭紹成著. by 鄭,紹成. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 臺北縣三重市 : 鄭紹成出版 前程企業管理公司總經銷, 2004[民93]Other title: Marketing localization concepts & international view.Availability: Items available for loan: Call number: 496 84634 (1).
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國際營銷 / 羅杰‧貝內特(Roger Bennett),吉姆‧布萊斯(Jim Blythe)著;劉勃譯. by 伯納,羅吉 (Bennett, Roger) | 布萊斯,吉姆 (Blythe, Jim) [著] | 劉,勃 [譯]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 北京市 : 華夏出版社, 2005[民94]Availability: Items available for loan: Call number: 496 8652 (1).
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瞭解行銷快易通 / 達拉斯‧墨菲(Dallas Murphy)著;趙橋,賴禾譯. by 墨非,達拉斯 (Murphy, Dallas) | 趙,橋 [譯] | 賴,禾 [譯]. Edition: 初版Material type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 商業周刊出版 城邦文化公司發行, 1998[民87]Availability: Items available for loan: Call number: 496 856 (1).
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行銷管理 : 理論與架構 / 耿筠著. by 耿筠 [著.]. Edition: 二版Material type: Text; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰文化公司, 2005[民94]Other title: Marketing management.Availability: Items available for loan: Call number: 496 876 94 (1).
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營銷論語 / 李傳屏著. by 李傳屏. Edition: 初版.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: chi. Publisher: 臺北市 : 滾石文化, 2006[民95]Availability: Items available for loan: Call number: 496 84553 (1).
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市場研究 / (法)菲爾南德‧布克雷爾(Fernand Bouquerel)著;沈堅譯. by 布克雷爾,菲爾南德 (Bouquerel, Fernand) | 沈,堅 [譯]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京市 : 商務印書館, 1997[民86]Availability: Items available for loan: Call number: 496 85533 (1).
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行銷研究概論 / 黃俊英著. by 黃俊英. Edition: 二版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰書局發行: 華泰文化公司總經銷, 1997[民86]Availability: Items available for loan: Call number: 496.5 8398-2 86 (1).
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行銷學 / 榮泰生著. by 榮泰生. Edition: 二版Material type:  Article; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Availability: Items available for loan: Call number: 496 86364-3 94 (1).
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11.
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市場營銷管理 / 戴郛著. by 戴郛. Edition: 增訂三版.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 戴郛發行 : 五南總經銷, 民71Availability: No items available : Damaged (1).
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12.
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市場學 / 李少藩編著. by 李,少藩. Edition: 再版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 大中國圖書公司, 民63Availability: Items available for reference: 已報銷Call number: 496 84754 63 c.2 (4). : Damaged (1).
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策略性市場規劃 / 賴清山編譯. by 賴清山. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局, 民77[1988]Availability: Items available for loan: Call number: 496.4 8336 c.2 (1). Items available for reference: 已報銷Call number: 496.4 8336 c.3 (2). Damaged (1).
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14.
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行銷學 / [希安‧亞歷山大](Hiam, Alexander), [謝維‧查爾斯](Schewe, Charles D.)著;陳鎮源譯. by 希安,亞歷山大 (Hiam, Alexander) | 謝維,查爾斯 (Schewe, Charles D.) [著] | 陳,鎮源 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 智勝文化公司, 1995[民84]Availability: Items available for loan: Call number: 496 873 (2).
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15.
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國際行銷 / [巴利汪達‧史丹尼](Paliwonda, Stanley J.)著;陳玉鈴譯. by 巴利汪達,史丹尼 (Paliwonda, Stanley J.) | 陳,玉鈴 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 桂冠圖書公司, 1996[民85]Availability: Items available for loan: Call number: 496 8573 (2). Damaged (1).
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16.
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行銷學原理 / Kotler Philip, Armstrong Gary著;方世榮譯. by 柯特勒,菲力浦 (Kotler, Philip) | 阿姆斯壯,賈瑞 (Armstrong, Gary) | 方世榮. Edition: 四版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 東華書局, 民91Availability: Items available for loan: Call number: 496 8556C 91 c.2 (3).
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17.
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現學,現賣! : 301個抓住顧客的點子 / 山姆‧迪克(Sam Decker)編;馬孟晶譯. by 德克爾,山姆 (Decker, Sam) [編] | 馬,孟晶 [譯]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : [臺北縣三重市] : 天下遠見出版公司出版 黎銘圖書公司總經銷, 1999[民88]Other title: 301個抓住顧客的點子.Availability: Items available for loan: Call number: 496 85532 (2).
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行銷學 : 創造顧客價值 / 邱吉爾‧基爾伯特(Gilbert A. Churchill), 彼得,保羅(Peter, J. Paul)著;邱宏仁編譯. by 邱吉爾‧基爾伯特 (Churchill, Gilbert A.) | 彼得,保羅 | 邱宏仁. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰書局, 1997Availability: Items available for loan: Call number: 496 8743 (1). Items available for reference: 已報銷Call number: 496 8743 c.3 (1). Damaged (1).
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19.
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定位行銷策略 : 進入消費者心靈的最佳方法 / 賴茲(Ries, Al),屈特.傑克(Trout, Jack)著;張佩傑譯. by 萊斯,艾爾 (Ries, Al) | 陶特,傑克 (Trout, Jack) | 張佩傑. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 1992[民81]Other title: 定位行銷.Availability: Items available for loan: Call number: 496 885A (3).
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20.
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引爆行銷想像力 : 行銷大師李維特之行銷原則實務篇 / 李維特‧希奧多(Levitt, Theodore)著;余佩珊譯. by 李維特,希奧多 (Levitt, Theodore) | 余,佩珊 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1997[民86]Availability: Items available for loan: Call number: 496 84653 (3). Items available for reference: 已報銷Call number: 496 84653 c.4 (1).
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