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181.
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行銷研究 / Peter M. Chisnall原著;蔡承志譯. by 契乃爾,彼得 (Chisnal, Peter M.) | 蔡,承志 [譯]. Edition: 初版Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 桂冠圖書公司, 1996[民85]Availability: Items available for loan: Call number: 496 87633 (5).
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182.
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基本行銷學 : 觀念與實務 / [蕭爾‧威廉](Schoell, William F.)著;謝耀龍編譯. by 蕭爾,威廉 (Schoell, William F.) | 謝,耀龍 [編譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰書局發行：華泰文化公司總經銷, 1993[民82]Availability: Items available for loan: Call number: 496 863 (1). Items available for reference: 已報銷Call number: 496 863 c.2 (1).
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183.
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行銷研究概論 / 黃俊英著. by 黃俊英. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰書局發行: 華泰文化公司總經銷, 1995[民84]Availability: Items available for loan: Call number: 496.5 8398-2 (2).
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184.
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行銷組合讀本 : 產品/價格/通路:行銷運作利器 / 蕭富峰著. by 蕭富峰. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1990.03Availability: Items available for loan: Call number: 496 8636 (4). Items available for reference: 已報銷Call number: 496 8636 c.2 (3). Damaged (1).
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185.
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186.
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行銷研究 : 管理與技術 / 黃俊英著. by 黃,俊英. Edition: 再版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局發行 華泰圖書文物公司總經銷, 民74Other title: Marketing research：management and techniques.Availability: Items available for loan: Call number: 496 8398 74 c.2 (2).
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187.
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新產品行銷策略 / [羅伯特‧希斯李契](Robert Hisrich),[邁可‧彼得斯](Michael Peters)著;林隆儀,羅文坤,鄭英傑譯. by 希斯李契,羅伯特 (Hisrich, Robert) | 彼得斯,邁可 (Peters, Michael) [著] | 林,隆儀 [譯] | 羅,文坤 [譯] | 鄭,英傑 [譯]. Edition: 三版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Original language: English Publisher: 臺北市 : 清華管理科學圖書中心, 民77Availability: Items available for loan: Call number: 496.5 87543 77 c.2 (2). Items available for reference: 已報銷Call number: 496.5 87543 77 c.3 (1).
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188.
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促銷策略 / 樊志育著. by 樊,志育. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 著者發行：三民書局總經銷, 1994[民83]Other title: Sales promotion strategy.Availability: Items available for loan: Call number: 496.5 87333 (2).
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189.
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如何利用Internet行銷 / 張文慧著. by 張文慧 [著.]. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北巿 : 聯經出版公司, 1998[民87]Other title: How to use internet marketing.Availability: Items available for loan: Call number: 496 87636 (1).
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190.
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整合營銷傳播學 / 竺培芬,胡運籌編著. by 竺,培芬 | 胡,運籌 [編著]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 上海市 : 上海交通大學出版社, 2000[民89]Availability: Items available for loan: Call number: 497 86472 (1).
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191.
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開拓市場 : 高技術產品的市場營銷 / 何國祥著. by 何,國祥. Edition: 第1版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 濟南市 : 山東教育, 1996[民85]Availability: Items available for loan: Call number: 496 8754 (1).
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192.
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創‧遊‧美‧人 / 平島廉久著;黃美卿譯. by 平島,廉久 | 黃,美卿 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民79(民82二刷)Availability: Items available for loan: Call number: 496 85763 82 (1).
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193.
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企業策略管理 / David A. Aaker著 ; 許是祥譯. by 阿克耳,大衛 (Aaker, David A.) | 許是祥. Edition: 三版.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 中華企業管理發展中心, 民76Availability: No items available : Damaged (1).
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194.
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行銷學精論 / 菲力浦.柯特勒(Philip Kotler)原著;魏啟林編譯. by 柯特勒,菲力浦 (Kotler, Philip) | 魏啟林. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰, 1984[民73]Availability: No items available : Damaged (1).
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195.
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市場營銷案例 / 江明華主編. by 江,明華 [主編]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京市 : 北京大學出版社, 2001[民90]Availability: Items available for loan: Call number: 496.5 8356 (1).
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196.
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197.
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策略行銷管理 / David A. Aaker作;林隆儀譯. by 阿克耳,大衛 (Aaker, David A.) | 林,隆儀 [譯]. Edition: 第七版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰文化公司, 2005[民94]Availability: Items available for loan: Call number: 496 8554-2A 94 (1).
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198.
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品牌這樣搞就錯了! : 100個千萬小心的品牌失策故事 / 馬特‧黑格(Matt Haig)著;高子梅譯. by 黑格,馬特 (Haig, Matt) | 高,子梅 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 臉譜出版 家庭傳媒城邦分公司發行, 2005[民94]Other title: 一百個千萬小心的品牌失策故事.Availability: Items available for loan: Call number: 496 8442 (1).
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199.
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行銷教戰守策 : 企業攻防經典讀本 / 陳偉航著. by 陳,偉航. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 麥田出版 城邦文化發行, 民86[1997]Availability: Items available for loan: Call number: 496.5 8776-2 (1).
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200.
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葡萄藤行銷 / 戴夫.巴爾特(Dave Balter)、約翰.布特曼(John Butman)著;吳書榆譯. by 巴爾特,戴夫 (Balter, Dave) [著.] | 巴特曼,約翰 (Butman, John) [著.] | 吳書榆 [譯.]. Edition: 一版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 商智文化公司出版 大和書報圖書公司總經銷, 2006[民95]Other title: Grapevine：the new art of word-of-mouth marketing.Availability: Items available for loan: Call number: 496.5 85353 (1).
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