世新大學圖書館

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1.
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品牌形象、產品知識與品牌知名度對保險產品購買意願影響之研究 / 江奇樺撰.

by 江奇樺 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: The Impact of Brand Image, Product Knowledge, and Brand Awareness on Purchase Intention for Insurance Products.Availability: Items available for reference: Not for loanCall number: TH 008.4948M 83552 (1). :

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2.
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品牌形象、知覺價值對購買意願影響之研究 : 以某餐飲業為例 / 仇善謙撰.

by 仇善謙 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學企業管理研究所 Other title: The Research of Brand Image and Perceived Value on Purchase Intention: A Case of the Food Industry.Availability: Items available for reference: Not for loanCall number: TH 008.494M 86364 (1). : Damaged (2).

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3.
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品牌代言人形象、品牌認同度對消費者購買意願之影響 : 以M企業為例 / 黃心怡

by 黃心怡.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 黃心怡 民109.01Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The impact of brand endorser image and brand identity on customer’s purchase intention: the case study of M Corporation.Availability: Items available for reference: Not for loanCall number: TH 008.494M 83233 (1). :

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4.
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獎項價值對品牌形象與品牌信任暨購買意願影響之研究 : 以金質旅遊獎為例 / 劉怡菁

by 劉怡菁.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 劉怡菁 民111.01Dissertation note: 碩士論文--世新大學觀光學系碩士班 Other title: The influence of award value on brand image, brand trust and purchase intention.Availability: Items available for reference: Not for loanCall number: TH 008.992M 87352 (1). :

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5.
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品牌形象、知覺品質與知覺價值對烘焙麵包購買意願影響之研究 / 林聖祐撰.

by 林聖祐 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: The Impact of Brand Image, Perceived Quality, and Perceived Value on Purchase Intention for Baking Bread.Availability: Items available for reference: Not for loanCall number: TH 008.028M 87432 (1). :

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6.
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藝人 IP 品牌延展下消費者初探 : 以李吉他為例 / 潘瑞琴

by 潘瑞琴.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 潘瑞琴 民109.07Dissertation note: 碩士技術報告--世新大學傳播管理學系碩士班 Other title: A probe into consumers under artists' IP brand extension: Lee Guitars as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 83542 (1). :

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7.
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大陸地區購物中心與電子商務消費者購買行為之研究 / 楊志堅撰.

by 楊志堅.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 楊志堅, 民102.06Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: Study on Consumer Purchase Behavior between Shopping Mall and E-Commerce in China.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8634 (1). : Damaged (2).

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8.
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手搖飲料業消費者知覺與品牌權益實證研究 : 以世新大學學生為例 / 陳雪娥

by 陳雪娥.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 陳雪娥 民110.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: The study on consumer perception and brand equity in hand-crank beverage industry - the Shih Hsin University students as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 87452 (1). :

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9.
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客製化服務、品牌形象、知覺價值對消費者購買品牌電腦意願影響之研究 / 李孟倫.

by 李孟倫.

Material type: Text Text; Format: print Publisher: 李孟倫 民111.09Dissertation note: 碩士論文--世新大學資訊管理學系雲端暨智能物聯產業碩士專班秋季班. Other title: A study on the influence of customized service, brand image and perceived value on consumer's willingness to buy branded computers..Availability: Items available for reference: Not for loanCall number: TH 008.4948M 84474 (1). :

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10.
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影響網路行銷、知覺價值、知覺風險對消費者購買意願關係之研究 : 以新創品牌嬰幼兒服飾業為例=The Impact of Internet Marketing, Perceived Value and Perceived Risk on Purchase Intention for Branding New Infant's Clothing Industry / 李宜澍撰.

by 李宜澍.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 李宜澍, 2015.01Dissertation note: 碩士論文--世新大學新聞傳播學院資訊傳播學系 Availability: Items available for reference: Not for loanCall number: TH 008.8 84322 (1). :

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11.
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強調ESG的生活用品對消費者購買意願之研究 / 黃頌惠.

by 黃頌惠.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 黃頌惠 民112.09Dissertation note: 碩士論文--世新大學財務金融學系創新金融科技產業碩士專班(秋)碩士班 Other title: A Study on Consumers' Purchase Intentions of Daily Necessities Emphasizing ESG.Availability: Items available for reference: Not for loanCall number: TH 008.560M 8353 (1). :

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12.
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微電影式廣告與一般電視廣告對消費者品牌態度及購買意願之研究 / 撰.

by 黃于珺 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Effect of Microfilm Versus TV Advertising on Consumers'Brand Attitudes and Purchasing Intentions.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 83542 (1). : Damaged (2).

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