世新大學圖書館

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1.
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品牌形象、知覺價值對購買意願影響之研究 : 以某餐飲業為例 / 仇善謙撰.

by 仇善謙 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學企業管理研究所 Other title: The Research of Brand Image and Perceived Value on Purchase Intention: A Case of the Food Industry.Availability: Items available for reference: Not for loanCall number: TH 008.494M 86364 (1). : Damaged (2).

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2.
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品牌承諾對知覺價值、消費意願及品牌忠誠度之影響研究 : 以廣告口號為例 / 鍾宛蓉

by 鍾宛蓉.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 鍾宛蓉 民111.01Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The influence of brand promise on perceived value, consumption intention and brand loyalty: take advertising slogans as an example..Availability: Items available for reference: Not for loanCall number: TH 008.494M 86454 (1). :

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3.
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品牌形象、知覺品質與知覺價值對烘焙麵包購買意願影響之研究 / 林聖祐撰.

by 林聖祐 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: The Impact of Brand Image, Perceived Quality, and Perceived Value on Purchase Intention for Baking Bread.Availability: Items available for reference: Not for loanCall number: TH 008.028M 87432 (1). :

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4.
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大陸地區購物中心與電子商務消費者購買行為之研究 / 楊志堅撰.

by 楊志堅.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 楊志堅, 民102.06Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: Study on Consumer Purchase Behavior between Shopping Mall and E-Commerce in China.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8634 (1). : Damaged (2).

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5.
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智慧手錶品牌形象、知覺價值對再購意願影響之研究 / 朱原瑤

by 朱原瑤.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 朱原瑤 民108.08Dissertation note: 碩士論文--世新大學資訊傳播學系文化創意暨數位內容產業碩士專班(秋季班) Other title: A study of the repurchase intention based on the brand image and the perceived value of smart watches.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8935 (1). :

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6.
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行動支付使用者對共享機車服務再購意願之研究 / 王薇然

by 王薇然.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 王薇然 民109.08Dissertation note: 碩士論文--世新大學財務金融學系創新金融科技產業碩士專班(秋季班) Other title: A study on repurchase intention to Sharing Scooter services for mobile payment users.Availability: Items available for reference: Not for loanCall number: TH 008.560M 84852 (1). :

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7.
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臺港澳原創運動服飾之品牌形象與顧客知覺價值對品牌忠誠度的影響 / 林熙磊.

by 林熙磊.

Material type: Text Text; Format: print Publisher: 林熙磊 民111.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所(含碩專班). Other title: The effect of brand image and customer perceived value on BrandLoyalty of original sportswear in Taiwan, Hong Kong and Macao..Availability: Items available for reference: Not for loanCall number: TH 008.54184M 87346 (1). :

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8.
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TFT-LCD TV品牌對於消費者購買意願影響之研究 / 林彥孝撰.

by 林彥孝.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 林彥孝, 民102.08Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: A Study on the Brands of TFT-LCD TV Influencing Consumers' Purchase Intention.Availability: Items available for reference: Not for loanCall number: TH 008.4948M 87547 (1). : Damaged (2).

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9.
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客製化服務、品牌形象、知覺價值對消費者購買品牌電腦意願影響之研究 / 李孟倫.

by 李孟倫.

Material type: Text Text; Format: print Publisher: 李孟倫 民111.09Dissertation note: 碩士論文--世新大學資訊管理學系雲端暨智能物聯產業碩士專班秋季班. Other title: A study on the influence of customized service, brand image and perceived value on consumer's willingness to buy branded computers..Availability: Items available for reference: Not for loanCall number: TH 008.4948M 84474 (1). :

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10.
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影響網路行銷、知覺價值、知覺風險對消費者購買意願關係之研究 : 以新創品牌嬰幼兒服飾業為例=The Impact of Internet Marketing, Perceived Value and Perceived Risk on Purchase Intention for Branding New Infant's Clothing Industry / 李宜澍撰.

by 李宜澍.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 李宜澍, 2015.01Dissertation note: 碩士論文--世新大學新聞傳播學院資訊傳播學系 Availability: Items available for reference: Not for loanCall number: TH 008.8 84322 (1). :

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11.
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數位金融顧客滿意度之研究 : 以行動銀行 APP 為例 / 陳佑昕

by 陳佑昕.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 陳佑昕 民109.08Dissertation note: 碩士論文--世新大學財務金融學系創新金融科技產業碩士專班(秋季班) Other title: The study on satisfaction of digital financial services: a case of mobile banking App.Availability: Items available for reference: Not for loanCall number: TH 008.560M 87668 (1). :

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12.
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「行動裝置遊戲」品牌形象、知覺價值對品牌信任、顧客滿意度及顧客忠誠度之研究 : 以神魔之塔為例=The study of the mobile device game for relationship among brand image, brand trust, perceived value of the relationship between customer satisfaction and customer loyalty: take Tower of Saviors for example / 李錫錕撰.

by 李錫錕.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 臺北市 : 李錫錕, 2015.01Dissertation note: 碩士論文--世新大學公共關係暨廣告學系(所) Availability: Items available for reference: Not for loanCall number: TH 008.8 8487 (1). :

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13.
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巴西人字拖鞋品牌havaianas之品牌行銷策略研究 : 以臺灣年輕消費族群為例 / 何天茵撰.

by 何天茵 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民102[2013]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The study on Brand Marketing Strategy of the flip: Flops company Brazil havaianas among young Taiwan customer.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8775 (1). : Damaged (2).

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