Your search returned 13 results.

1.
體驗行銷對品牌權益影響之研究 : 以國產轎車市場為例 / 黃安瑜撰.

by 黃,安瑜 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 黃安瑜, 民95[2006]Dissertation note: 碩士論文--世新大學資訊管理學系 Other title: The Effect of Experiential Marketing on Brand Equity A Case Study of Vehicles Market in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.8 83359 (1). : Damaged (2).

2.
消費性商品之領導品牌經營研究 : 以台灣地區舒潔和黑松為例 / 范碧珍撰.

by 范碧珍 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 范碧珍, 民96[2007]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Study of Brand Management on Leading Brand of Consumer products Case of Heysong & Sujay in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.8 864611 (1). : Damaged (2).

3.
創意性標誌對品牌行銷影響之研究 / 顏吟如撰.

by 顏吟如.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 顏吟如, 民101.06Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: A Study on the Influence of Creative Logo on Brand Marketing.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8256 (1). : Damaged (2).

4.
節慶活動品牌體驗與體驗價值對目的地品牌權益之影響 / 謝睿宇

by 謝睿宇.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 謝睿宇 民110.07Dissertation note: 碩士論文--世新大學觀光學系碩士班 Other title: The impact of festival brand experience and experiential value on destination brand equity.Availability: Items available for reference: Not for loanCall number: TH 008.992M 8254 (1). :

5.
廠商贊助活動屬性與品牌個性相關度對品牌權益影響之研究-以國內汽車產業為例 / 張瓊云撰.

by 張,瓊云.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 張瓊云, 民94[2005]Dissertation note: 碩士論文-世新大學新聞傳播學院傳播管理學系 Availability: Items available for reference: Not for loanCall number: TH 008.8 8773115 (1). : Damaged (2).

6.
以體驗行銷與顧客價值觀點探究民宿特色與服務品牌之權益 / 吳佩璇撰.

by 吳佩璇.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 吳佩璇, 民97[2008]Dissertation note: 碩士論文--世新大學觀光學研究所 Other title: The Study of Home-stay Characteristics and Brand Equity from the Perspective of Experience Marketing and Customer Value.Availability: Items available for reference: Not for loanCall number: TH 008.8 877516 (1). : Damaged (2).

7.
全家行動購APP的品牌權益和服務品質對再購意願影響之研究 / 張儷瀞

by 張儷瀞.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 張儷瀞 民110.06Dissertation note: 碩士論文--世新大學企業管理學系創新管理產業碩士專班(春)碩士班 Other title: A study on the repurchase intention influence of brand equity and service quality for FamilyMart APP.Availability: Items available for reference: Not for loanCall number: TH 008.494M 87745 (1). :

8.
品牌要素認知、品牌權益與購買行為之關係 : 以西式連鎖速食領導品牌為例 / 王政豪撰.

by 王,政豪.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Chinese Publisher: 臺北市 : 王政豪, 民93Dissertation note: 碩士論文--世新大學管理學院觀光學系 Other title: 品牌要素認知品牌權益與購買行為之關係以西式連鎖速食領導品牌為例 | Investigation of relationships among the perceptions of brand elements,brand equities and buying behaviors A case study of the western franchised fast food leading brands.Availability: Items available for reference: Not for loanCall number: TH 008.8 847633 (1). : Damaged (2).

9.
檢驗企業公益活動、企業形象與關係行銷之關係 : 以台北富邦馬拉松為例 / 詹若君撰.

by 詹若君 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Examination of the relationship among CSR Event corporate Images and Customer relationship: A case study of 2013 Taipei Fubon Marathon.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8654 (1). : Damaged (2).

10.
品牌行銷傳播成功祕訣之實務研究 : 以統一超商City Café為例 / 黃金山撰.

by 黃金山.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 黃金山, 民100.07Dissertation note: 碩士論文--世新大學傳播管理學系研究所 Other title: The successful instance of brand marketing disseminates The City Café of 7-ELEVEn as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8366 (1). : Damaged (2).

11.
手搖飲料業消費者知覺與品牌權益實證研究 : 以世新大學學生為例 / 陳雪娥

by 陳雪娥.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 陳雪娥 民110.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: The study on consumer perception and brand equity in hand-crank beverage industry - the Shih Hsin University students as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 87452 (1). :

12.
104人力銀行網站品牌權益 : CBBE模型之驗證 / 吳鈺婷

by 吳鈺婷.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 吳鈺婷 民110.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: A study of 104 Job Bank website brand equity: evidences from CBBE model.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 88572 (1). :

13.
網路拍賣經營策略之研究 / 朱儀鈞撰.

by 朱儀鈞.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 朱儀鈞, 民98[2009]Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: A Study on Management Strategy in Online Auctions.Availability: Items available for reference: Not for loanCall number: TH 008.8 89565 (1). : Damaged (2).

 

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