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國中小學教師與教科書業者對「影響教科書產業品牌形象因素」認知差異之研究 / 許牧民撰. by 許牧民 [撰]. Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 許牧民, 民96[2007]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Perceptional Difference Between Teachers and Textbook Providers about Influential Factors of Brand Image of the Textbook Industry.Availability: Items available for reference: Not for loanCall number: TH 008.8 849510 (1). : Damaged (2).
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ZMET技術導入品牌形象管理之研究 / 陳以璁撰. by 陳,以璁. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 陳以璁, 民93[2004]Dissertation note: 碩士論文-世新大學傳播管理學系 Other title: Brand image management:a case study of ZMET.Availability: Items available for reference: Not for loanCall number: TH 008.8 87438 (1). : Damaged (2).
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商業空間. by 百頁傳媒有限公司. Material type:  Continuing resource; Format:
print
; Type of continuing resource:
periodical
Language: Chinese Publisher: 台北市 : 百頁傳媒有限公司. Other title: Retail Design.Availability: Items available for reference: Not for loan (1). :
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建築美學、美學知覺與品牌形象之研究 : 以 H 建案為例 / 黃國杰 by 黃國杰. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 黃國杰 民109.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: Research on architectural aesthetics, aesthetic perception and brand image: the case study of H construction project.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 83532 (1). :
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台北國際電玩展行銷手法對消費購物意願影響之研究 / 朱伊蕾撰. by 朱伊蕾. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 朱伊蕾, 民102.06Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: A Study on the Impact of Marketing Strategies during Taipei Game Show on Consumers' Purchasing Intention.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8985 (1). : Damaged (2).
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整合行銷傳播對大陸美容養生市場影響之個案研究 : 以赫芙寧生物科技有限公司為例 / 王辰撰. by 王辰. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 王辰, 民101.07Dissertation note: 碩士論文--世新大學傳播管理學系研究所 Other title: The Effect o f Integrated Marketing Communication for the Market of Beauty and Healthy in China A Case of the Herbelite Tec. Co.,Ltd..Availability: Items available for reference: Not for loanCall number: TH 008.54183M 847 (1). : Damaged (2).
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旅客體驗、品牌形象與行為意向關係之研究 : 以長榮航空為例 / 鄭建邦撰. by 鄭建邦 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 鄭建邦, 民96[2007]Dissertation note: 碩士論文--世新大學觀光學研究所 Other title: A Study of the Relationships among Customs Experience, Brand Image and Behavioral Intention A Study of EVA Airways.Availability: Items available for reference: Not for loanCall number: TH 008.8 847710 (1). : Damaged (2).
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各縣市政府檔案管理人員對檔案管理局檔案網路行銷認知之研究 / 王奕喬撰. by 王奕喬. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 王奕喬, 民102.08Dissertation note: 碩士論文--世新大學行政管理學研究所 Other title: A Study of Public Local Archivists'Perception on the effectiveness of Archives Internet Marketing Strategies of National Archives Administration.Availability: Items available for reference: Not for loanCall number: TH 008.572M 8466 (1). : Damaged (2).
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社群媒體運作對廣告行銷成效之研究 / 李肇軒. by 李肇軒. Material type: Text; Format:
print
Publisher: 李肇軒 民111.09Dissertation note: 碩士論文--世新大學資訊管理學系雲端暨智能物聯產業碩士專班秋季班. Other title: A study on the effect of social media operation for advertising marketing..Availability: Items available for reference: Not for loanCall number: TH 008.4948M 84456 (1). :
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品牌形象、知覺價值對購買意願影響之研究 : 以某餐飲業為例 / 仇善謙撰. by 仇善謙 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學企業管理研究所 Other title: The Research of Brand Image and Perceived Value on Purchase Intention: A Case of the Food Industry.Availability: Items available for reference: Not for loanCall number: TH 008.494M 86364 (1). : Damaged (2).
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新聞類型頻道的品牌認同與品牌形象一致性研究 : 以TVBS-N為研究個案 / 馮凌慧撰. by 馮,凌慧. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 馮凌慧, 民93[2004]Dissertation note: 碩士論文-世新大學傳播研究所 Availability: Items available for reference: Not for loanCall number: TH 008.8 82635 (1). : Damaged (2).
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獎項價值對品牌形象與品牌信任暨購買意願影響之研究 : 以金質旅遊獎為例 / 劉怡菁 by 劉怡菁. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 劉怡菁 民111.01Dissertation note: 碩士論文--世新大學觀光學系碩士班 Other title: The influence of award value on brand image, brand trust and purchase intention.Availability: Items available for reference: Not for loanCall number: TH 008.992M 87352 (1). :
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志願役士官兵招募策略對組織吸引力與口碑傳播影響之研究 / 王中平撰. by 王中平 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: The Study of Recruitment Strategies on Organizational Attractiveness and Word-of-Mouth Communication for Voluntary Service Officers and Soldiers..Availability: Items available for reference: Not for loanCall number: TH 008.4948M 84652 (1). :
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網站塑成之品牌形象對顧客消費意願之影響 : 以網站的知覺品質為中介 / 金冠甫撰. by 金冠甫 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學觀光學研究所 Other title: The Effect of Customer's Purchase Intention by Brand Image Formed by Website: Mediated by Website Perceived Quality.Availability: Items available for reference: Not for loanCall number: TH 008.992M 8623 (1). : Damaged (2).
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應用隱喻誘引技術探討消費者心中理想的品牌形象 : 以即飲咖啡為例 / 翁慧敏撰. by 翁,慧敏. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 翁慧敏, 民93Dissertation note: 碩士論文-世新大學傳播研究所 Other title: A study of consumers' ideal brand images in the use of Zaltman metaphor elicitation technique Using ready-to-drink coffee as an example.Availability: Items available for reference: Not for loanCall number: TH 008.8 86393 (1). : Damaged (2).
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連鎖企業內部行銷之研究 : 以美髮連鎖領導品牌A集團為例 / 吳柏漢撰. by 吳柏漢. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 吳柏漢, 民101.07Dissertation note: 碩士論文--世新大學企業管理學系研究所 Other title: Chain internal Marketing research Salon chain Leading brand A Group, for example.Availability: Items available for reference: Not for loanCall number: TH 008.494M 8846 (1). : Damaged (2).
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整合行銷傳播對金控公司品牌形象影響之研究 : 以ING安泰為例 / 呂啟熙撰. by 呂啟熙 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 呂啟熙, 民96[2007]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Effect of Integrated Marketing Communication on the Brand Image of Financial Holding Co.,Ltd. A Case of the ING Financial Holding Co.,Ltd..Availability: Items available for reference: Not for loanCall number: TH 008.8 853310 (1). : Damaged (2).
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候選人的品牌形象與故事 : 以2006年台北市長郝、謝之爭為例 / 袁書涵撰. by 袁書涵 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 袁書涵, 民96[2007]Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: Political Campaign Candidates Their Brand Images and Stories.Availability: Items available for reference: Not for loanCall number: TH 008.8 874421 (1). : Damaged (2).
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形象認知、廣告與品牌態度對購買及推薦意願影響之研究 / 許宇杰 by 許宇杰. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 許宇杰 民108.07Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The effect of image congruity, advertising and brand attitude on the purchase and recommendation intention.Availability: Items available for reference: Not for loanCall number: TH 008.494M 84433 (1). :
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品牌形象、知覺品質與知覺價值對烘焙麵包購買意願影響之研究 / 林聖祐撰. by 林聖祐 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: The Impact of Brand Image, Perceived Quality, and Perceived Value on Purchase Intention for Baking Bread.Availability: Items available for reference: Not for loanCall number: TH 008.028M 87432 (1). :
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