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消費性商品之領導品牌經營研究 : 以台灣地區舒潔和黑松為例 / 范碧珍撰. by 范碧珍 [撰]. Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 范碧珍, 民96[2007]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Study of Brand Management on Leading Brand of Consumer products Case of Heysong & Sujay in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.8 864611 (1). : Damaged (2).
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品牌管理流程之專業技術報告 : 以「自由藍」藍染服飾品牌上市為案例. / 曾子章撰. by 曾子章 [撰]. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民102[2013]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: A Report of Branding Management Process Using The Case of "Organic-Blue".Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8344 (1). : Damaged (2).
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品牌承諾對知覺價值、消費意願及品牌忠誠度之影響研究 : 以廣告口號為例 / 鍾宛蓉 by 鍾宛蓉. Material type: Text; Format:
print
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Not fiction
Publisher: 鍾宛蓉 民111.01Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The influence of brand promise on perceived value, consumption intention and brand loyalty: take advertising slogans as an example..Availability: Items available for reference: Not for loanCall number: TH 008.494M 86454 (1). :
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台北都會區證券經紀商品牌判斷之實證研究 / 楊若柏撰. by 楊若柏 [撰]. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 楊若柏, 民96[2007]Dissertation note: 碩士論文--世新大學企業管理研究所 Other title: Customers Verdicts on Service Brands An Empirical Analysis for Securities Trading Companies in Taipei.Availability: Items available for reference: Not for loanCall number: TH 008.8 865411 (1). : Damaged (2).
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節慶活動品牌體驗與體驗價值對目的地品牌權益之影響 / 謝睿宇 by 謝睿宇. Material type: Text; Format:
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Publisher: 謝睿宇 民110.07Dissertation note: 碩士論文--世新大學觀光學系碩士班 Other title: The impact of festival brand experience and experiential value on destination brand equity.Availability: Items available for reference: Not for loanCall number: TH 008.992M 8254 (1). :
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同性戀廣告與議題活動的廣告態度與品牌認同研究 : 以台灣IKEA為例 / 郭家凱 by 郭家凱. Material type: Text; Format:
print
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Not fiction
Publisher: 郭家凱 民110.07Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: The study of gay agenda in advertisement attitude and brand identity - Take IKEA Taiwan as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 84656 (1). :
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品牌代言人形象、品牌認同度對消費者購買意願之影響 : 以M企業為例 / 黃心怡 by 黃心怡. Material type: Text; Format:
print
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Publisher: 黃心怡 民109.01Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The impact of brand endorser image and brand identity on customer’s purchase intention: the case study of M Corporation.Availability: Items available for reference: Not for loanCall number: TH 008.494M 83233 (1). :
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小眾求生?P品牌經營模式之研究 / 陳航. by 陳航. Material type: Text; Format:
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Publisher: 陳航 民111.07Dissertation note: 碩士論文--世新大學企業管理學系上海碩士專班碩士班. Other title: Niche brand? The research of P Brand’s business model..Availability: Items available for reference: Not for loanCall number: TH 008.494M 876 (1). :
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全球百大品牌類型之探討 / 王國楨撰. by 王國楨 [撰]. Material type: Text; Literary form:
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Specialized;
Language: Chinese Publisher: 台北市 : 王國楨, 民95[2006]Dissertation note: 碩士論文--世新大學財務金融學研究所 Other title: An Empirical Study of the Types of The Top 100 Global Brands.Availability: Items available for reference: Not for loanCall number: TH 008.8 845317 (1). : Damaged (2).
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台灣偶像劇品牌建構要素之初探性研究 : 以三立偶像劇為例 / 柯尹喬著. by 柯尹喬. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 柯尹喬, 民99[2010]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: An Exploratory Study of Brand Building Elements for Trendy Drama in Taiwan A Case Study of SET's Trendy Drama.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8566 (1). : Damaged (2).
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成份品牌影響消費者購買主體產品意願之研究 / 劉倉豪撰. by 劉倉豪 [撰]. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北縣淡水鎮 : 撰者, 民93[2004]Dissertation note: 碩士論文--淡江大學企業管理學系碩士班 Availability: Items available for reference: Not for loanCall number: TH 008.494M 87662 (1). :
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獎項價值對品牌形象與品牌信任暨購買意願影響之研究 : 以金質旅遊獎為例 / 劉怡菁 by 劉怡菁. Material type: Text; Format:
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Not fiction
Publisher: 劉怡菁 民111.01Dissertation note: 碩士論文--世新大學觀光學系碩士班 Other title: The influence of award value on brand image, brand trust and purchase intention.Availability: Items available for reference: Not for loanCall number: TH 008.992M 87352 (1). :
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城市品牌化關鍵要素之初探性研究 / 楊玉君著. by 楊玉君. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 楊玉君, 民99[2010]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: An Exploratory Study on the Key Factor of City Branding.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8634 (1). : Damaged (2).
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品牌社群參與動機與認同對品牌忠誠度影響之研究 :以Facebook品牌粉絲專頁為例 / 鍾明秀撰. by 鍾明秀. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 鍾明秀, 民102.01Dissertation note: 碩士論文--世新大學資訊傳播學研究所 Other title: Study of impact on motives of participation and recognition of brand community over brand loyalty an example of Fan page of Facebook.Availability: Items available for reference: Not for loanCall number: TH 008.028M 8656 (1). : Damaged (2).
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小眾品牌社會資本與臉書粉絲頁的品牌管理策略 : 以經營者與消費者的觀點為例 / 郭亭君撰. by 郭亭君 [撰]. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: Small Brand's Social Capital and Facebook Fan Page's Brand Management Strategy: From Owner's and Consumer's Perspectives.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8444 (1). : Damaged (2).
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業者如何運用名人代言塑造品牌性格？ / 呂雅惠撰. by 呂雅惠 [撰]. Material type: Text; Literary form:
Not fiction
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Specialized;
Language: Chinese Publisher: 台北市 : 呂雅惠, 民97[2008]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: Creating Brand Personality by Celebrity Endorsement.Availability: Items available for reference: Not for loanCall number: TH 008.8 854311 (1). : Damaged (2).
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台灣茶葉品牌的故事行銷分析 : 以老子曰、王德傳茶莊、嶢陽茶行、有記名茶為例 / 林建宇著. by 林建宇. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 林建宇, 民99[2010]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Story Marketing of Taiwan Tea Brands The Cases of Lau Tsu Say, Wang De Chuan, Geow Yong, and Wangs' Tea.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8774 (1). : Damaged (2).
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品牌要素認知、品牌權益與購買行為之關係 : 以西式連鎖速食領導品牌為例 / 王政豪撰. by 王,政豪. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 王政豪, 民93Dissertation note: 碩士論文--世新大學管理學院觀光學系 Other title: 品牌要素認知品牌權益與購買行為之關係以西式連鎖速食領導品牌為例 | Investigation of relationships among the perceptions of brand elements,brand equities and buying behaviors A case study of the western franchised fast food leading brands.Availability: Items available for reference: Not for loanCall number: TH 008.8 847633 (1). : Damaged (2).
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由品牌體驗觀點探討如何建立品牌關係之研究--以連鎖咖啡店為例 / 成敏華 撰. by 成敏華 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 新竹市 : 撰者, 民95[2006]Dissertation note: 博士論文-- 國立交通大學經營管理研究所 Other title: An Examination of building up Consumer-Brand Relationship Taking an Experiential View-A case of coffee chain brands.Availability: Items available for reference: Not for loanCall number: TH 008.494D 8396 (1). :
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