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161.
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品牌領導 / 大衛‧艾克(David A. Aaker), 艾瑞克‧喬幸斯瑟勒(Erich Joachimsthaler)合著;高登第譯. by 阿克耳,大衛 (Aaker, David A.) | 喬幸斯瑟勒,艾瑞克 (Joachimsthaler, Erich) [著] | 高,登第 [譯]. Edition: 第一版Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : [臺北縣三重市] : 天下遠見出版公司出版 大和圖書書報公司總經銷, 2002[民91]Availability: Items available for loan: Call number: 496 8554-4 (2).
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162.
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啊哈!公關 : 行銷策略大師談公關與廣告的新定位 / Al Ries, Laura Ries合著;李芳齡譯. by 萊斯,艾爾 (Ries, Al) | 萊斯,蘿拉 (Ries, Laura) | 李芳齡. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 遠流出版公司, 2003[民92]Availability: Items available for loan: Call number: 497 885 (2).
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163.
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164.
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整合行銷傳播對金控公司品牌形象影響之研究 : 以ING安泰為例 / 呂啟熙撰. by 呂啟熙 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 呂啟熙, 民96[2007]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Effect of Integrated Marketing Communication on the Brand Image of Financial Holding Co.,Ltd. A Case of the ING Financial Holding Co.,Ltd..Availability: Items available for reference: Not for loanCall number: TH 008.8 853310 (1). : Damaged (2).
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165.
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自創品牌關鍵成功因素之研究 / 胡若堯撰. by 胡若堯 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民83[1994]Dissertation note: 碩士論文--國立臺灣大學商學研究所 Other title: The key success factors of original brand manufacturing.Availability: Items available for reference: Not for loanCall number: TH 008.496M 8455 (1). :
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166.
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從消費者觀點比較化妝品牌故事 / 王曼竹著. by 王曼竹. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 王曼竹, 民99[2010]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: A Comparison of Cosmetics Brand Stories: A Perspective of Consumer.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8487 (1). : Damaged (2).
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167.
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非營利組織社會行銷策略研究 : 以城中發展中心清潔工作隊為例 / 孫裕翔撰. by 孫裕翔. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 孫裕翔, 民101Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Strategy Analysis of Social Marketing for Non-Profit Organizations Demonstrated by Cheng Jhong Development Center Clean Working Group.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 83333 (1). : Damaged (2).
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168.
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搖滾本事 : 流行樂團品牌建構與經營模式之研究 / 傅如慧著. by 傅如慧. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 傅如慧, 民99[2010]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Mayday's Rockability a Case Study of Brand Building and Business Model for a Pop Music Band.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8563 (1). : Damaged (2).
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169.
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打響自己就一招 / 彼得˙孟托亞 (Peter Montoya) ,提姆˙梵德賀(Tim Vandehey);李孟娜,吳國卿譯. by 彼得˙孟托亞 (Peter Montoya) | 提姆˙梵德賀 (Tim Vandehey) | 李孟娜 | 吳國卿. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 時報文化, 2006[民95]Other title: 打響自己就1招.Availability: Items available for loan: Call number: 494.35 89543 (1).
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170.
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斜槓世代 : 善用網路平台,將知識和興趣變現,打造多重身分人生 / 呂嶸, 王相天著. by 呂嶸 [文字作者] | 王,相天 [文字作者]. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publisher: 臺北市 上奇時代 2018.11Other title: 善用網路平台,將知識和興趣變現,打造多重身分人生.Availability: No items available : Checked out (1).
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171.
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產品經理聖經 / 朱成著. by 朱,成. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北縣中和市 : 華文網, 2005[民94]Other title: The Bible for product manager | The Bible for product manager.Availability: Items available for loan: Call number: 494.5 893 (1).
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172.
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173.
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174.
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175.
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品牌革命 [電子資源] : 移動互聯網時代的品牌制勝之道 / 劉潤澤著 by 劉潤澤 | 凌網科技股份有限公司. Edition: 初版Material type: Text; Format:
electronic
; Literary form:
Not fiction
; Audience:
Adult;
Language: Chinese Publisher: 新北市 : 崧博, 2017[民106]Other title: 移動互聯網時代的品牌制勝之道 | Brand revolution.Online access: HyRead ebook電子書;校外閱讀全文需設定VPN. Availability: No items available :
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176.
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人氣品牌超.圖.解.立/即/上/手 [電子資源] : 品牌經營手法64招, 「市場聲量」極大化, 「花小錢」建立忠誠度, 有需求第一個想到你! / 山口義宏著 ; 郭欣怡譯 by 山口義宏 | 郭欣怡 | 凌網科技股份有限公司. Edition: 初版Material type: Text; Format:
electronic
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: Japanese Publisher: [臺北市] : 方言文化, 2019[民108]Other title: 品牌經營手法64招, 「市場聲量」極大化, 「花小錢」建立忠誠度, 有需求第一個想到你! | 人氣品牌超圖解立即上手 : 品牌經營手法64招市場聲量極大化花小錢建立忠誠度有需求第一個想到你 | [超圖解]人氣品牌立即上手 : 品牌經營手法64招, 「市場聲量」極大化, 「花小錢」建立忠誠度, 有需求第一個想到你!.Online access: HyRead ebook電子書;校外閱讀全文需設定VPN. Availability: No items available :
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177.
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形象認知、廣告與品牌態度對購買及推薦意願影響之研究 / 許宇杰 by 許宇杰. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: 許宇杰 民108.07Dissertation note: 碩士論文--世新大學企業管理學系碩士班 Other title: The effect of image congruity, advertising and brand attitude on the purchase and recommendation intention.Availability: Items available for reference: Not for loanCall number: TH 008.494M 84433 (1). :
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178.
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非營利組織品牌發展與行銷 : 以唐氏症基金會「愛不囉嗦」為例 / 林正俠撰. by 林正俠. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 林正俠, 民108.01Dissertation note: 碩士論文--世新大學非營利與社會企業碩士學位學程碩士班 Other title: Brand development and marketing of non-profit organizations: a case study of Down Foundation's "ABRAZO".Availability: Items available for reference: Not for loanCall number: TH 008.547M 8749 (1). : Damaged (1).
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179.
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ZMET技術導入品牌形象管理之研究 / 陳以璁撰. by 陳,以璁. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 陳以璁, 民93[2004]Dissertation note: 碩士論文-世新大學傳播管理學系 Other title: Brand image management:a case study of ZMET.Availability: Items available for reference: Not for loanCall number: TH 008.8 87438 (1). : Damaged (2).
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180.
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中國五百強品牌價值趨勢及視覺分析 / 鄭蕙坪撰. by 鄭蕙坪. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 鄭蕙坪, 民101.06Dissertation note: 碩士論文--世新大學財務金融學研究所 Other title: Top 500 Most Valuable China Brands and Visual Analysis.Availability: Items available for reference: Not for loanCall number: TH 008.560M 8445 (1). : Damaged (2).
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