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121.
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小數據獵人 / 馬汀.林斯壯(Martin Lindstrom)著;溫力秦,戴至中譯. by 林斯壯,馬汀 (Lindstrom, Martin) | 溫力秦 | 戴至中. Edition: 初版Material type:  Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 日月文化出版 2017[民106]Other title: 發現大數據看不見的小細節,從消費欲望到行為分析,創造品牌商機.Availability: Items available for loan: Call number: 496.34 8755-2 (1).
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122.
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世界十大品牌王國 / 譚地洲著. by 譚,地洲. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 中經社, 2003[民92]Availability: Items available for loan: Call number: 496 84542 (2).
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123.
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品牌大贏家 : 全球15大頂尖企業傳授品牌成功之道 / Fiona Gilmore編;劉孟華譯. by 吉爾摩,菲歐娜 (Gilmore, Fiona) | 劉孟華. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 1999[民88]Availability: Items available for loan: Call number: 496 8434 (2).
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124.
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125.
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候選人的品牌形象與故事 : 以2006年台北市長郝、謝之爭為例 / 袁書涵撰. by 袁書涵 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 袁書涵, 民96[2007]Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: Political Campaign Candidates Their Brand Images and Stories.Availability: Items available for reference: Not for loanCall number: TH 008.8 874421 (1). : Damaged (2).
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126.
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看包裝學英文 / 黃雅琪作. by 黃,雅琪. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 滾石文化公司, 2005[民94]Availability: Items available for loan: Call number: 805.12 8343 v.2 (1).
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127.
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No Logo / 娜歐蜜.克萊恩(Naomi Klein)著;徐詩思譯. by 克萊恩,娜歐蜜 (Klein, Naomi) | 徐詩思. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 時報文化公司, 2003[民92]Availability: Items available for loan: Call number: 553.78 8584 (4).
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128.
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公關第一.廣告第二 / 阿爾.里斯(Al Ries),勞拉.里斯(Laura Ries)著 ; 羅漢,虞琦譯. by 萊斯,艾爾 (Ries, Al) | 萊斯,蘿拉 (Ries, Laura) | 羅漢 | 虞琦. Edition: 第1版.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 上海市 : 上海人民出版社, 2004[民93]Other title: 公關第一廣告第二.Availability: Items available for loan: Call number: 497 885B (1).
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129.
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名牌得很厲害 : 打造殺手級品牌的十大法則 / 大衛‧達列山卓(David F. D'Alessandro)原著;黃家慧譯. by 達列山卓,大衛 (D'Alessandro, David F.) | 黃家慧. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 麥格羅‧希爾公司, 2001[民90]Other title: Brand Warfare 10 rules for building the killer brand.Availability: Items available for loan: Call number: 496 87562 (3).
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130.
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圖解品牌行銷與管理 / 朱延智著. by 朱延智. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 五南圖書出版公司, 2013[民102]Availability: Items available for loan: Call number: 496 8996 (1).
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131.
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深圳文化产业品牌报告 / 丘昌泰著. by 周志民. Edition: 四版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 北京 : 北京大學出版社, 2012[民101]Other title: Brand development report of cultural industries in Shenzhen | 深圳文化產業品牌報告.Availability: Items available for loan: Call number: 496.14 8635 (1).
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132.
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由品牌體驗觀點探討如何建立品牌關係之研究--以連鎖咖啡店為例 / 成敏華 撰. by 成敏華 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 新竹市 : 撰者, 民95[2006]Dissertation note: 博士論文-- 國立交通大學經營管理研究所 Other title: An Examination of building up Consumer-Brand Relationship Taking an Experiential View-A case of coffee chain brands.Availability: Items available for reference: Not for loanCall number: TH 008.494D 8396 (1). :
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133.
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品牌形象、產品知識與品牌知名度對保險產品購買意願影響之研究 / 江奇樺撰. by 江奇樺 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學資訊管理學研究所 Other title: The Impact of Brand Image, Product Knowledge, and Brand Awareness on Purchase Intention for Insurance Products.Availability: Items available for reference: Not for loanCall number: TH 008.4948M 83552 (1). :
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134.
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品牌策略與通路策略對市場績效關係之研究 : 以知名品牌歐、美、日系化妝品品牌為例 / 蔡惠如撰. by 蔡惠如 [撰]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 桃園縣中壢市 : 撰者, 民95[2006]Dissertation note: 碩士論文--中原大學企業管理學系碩士班 Other title: Brand strategy and channel strategy with marketing performance|ean exploratory study on Europe, American and Japanese cosmetic brand.Availability: Items available for reference: Not for loanCall number: TH 008.494M 84363 (1). :
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135.
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136.
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品牌背後的故事 : 品牌經營策略與企業文化 / 艾伯特‧羅斯契爾(Albrecht Rothacher)編著;黎曉旭譯. by 羅斯契爾,艾伯特 (Rothacher, Albrecht) | 黎,曉旭 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 久石文化出版 創智文化總經銷, 2006[民95]Availability: Items available for loan: Call number: 496.1 8557 (1).
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137.
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品牌策略闖天下 : 20個品牌逐鹿市場的故事 / 能力雜誌編著. by 能力雜誌 [編]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北縣汐止市 : 中國生產力, 民93[2004]Availability: Items available for loan: Call number: 496 87634 (1).
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138.
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<<Facebook>>上品牌訊息分享的探索研究 : 檢驗以品牌表達自我的重要性 / 鄭景鴻撰. by 鄭景鴻. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 台北市 : 鄭景鴻, 民101.02Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: An Exploratory Study of Brand Sharing Intention on Facebook The Importance of Brand in Self-expression.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 8442 (1). : Damaged (2).
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139.
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30年心血, 品牌之父艾克終於說出的品牌王道 / 大衛.艾克(David A. Aaker)著 ; 陳倩譯. by 艾克,大衛 (Aaker, David A.) [著] | Aaker, David A [author] | 陳倩 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Original language: English Publisher: 台北市 原點出版 大雁文化事業股份有限公司發行 2016Copyright date: ©2016Availability: Items available for loan: Call number: 496 8856-2 (1).
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140.
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勾癮 : 創造品牌幻想, 從心理學與腦神經科學解構行銷創意, 觸發消費渴望 / 達瑞.韋伯(Daryl Weber)著 ; 戴至中譯. by 韋伯,達瑞 (Weber, Daryl) [author] | 戴至中 [translator]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Original language: English Publisher: 臺北市 日月文化出版股份有限公司 2017Distributor: [新北市] 聯合發行股份有限公司 2017Copyright date: ©2017Other title: 創造品牌幻想, 從心理學與腦神經科學解構行銷創意, 觸發消費渴望.Availability: Items available for loan: Call number: 496.14 8567 (1).
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