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Results of search for 'su:"品牌"'
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Authors
王,政豪
(1)
范碧珍
(1)
Item types
書
(2)
博碩士論文(限館內閱覽)
(2)
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五樓學位論文區
(2)
Topics
品牌權益
[
x
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領導品牌
[
x
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品牌
(1)
品牌要素
(1)
本土品牌
(1)
西式連鎖速食
(1)
購買行為
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學位論文
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世新大學圖書館
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1.
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消費性商品之領導品牌經營研究 : 以台灣地區舒潔和黑松為例 /
范碧珍撰.
by
范碧珍
[撰]
.
Material type:
Text
; Literary form:
Not fiction
; Audience:
Specialized;
Language:
Chinese
Publisher:
台北市 : 范碧珍, 民96[2007]
Dissertation note:
碩士論文--世新大學公共關係暨廣告學研究所
Other title:
The Study of Brand Management on Leading Brand of Consumer products Case of Heysong & Sujay in Taiwan.
Availability:
Items available for reference:
Not for loan
Call number:
TH 008.8 864611
(1).
:
Damaged (2).
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2.
No cover image available
品牌要素認知、品牌權益與購買行為之關係 : 以西式連鎖速食領導品牌為例 /
王政豪撰.
by
王,政豪.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language:
Chinese
Publisher:
臺北市 : 王政豪, 民93
Dissertation note:
碩士論文--世新大學管理學院觀光學系
Other title:
品牌要素認知品牌權益與購買行為之關係以西式連鎖速食領導品牌為例
|
Investigation of relationships among the perceptions of brand elements,brand equities and buying behaviors A case study of the western franchised fast food leading brands.
Availability:
Items available for reference:
Not for loan
Call number:
TH 008.8 847633
(1).
:
Damaged (2).
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116臺北市木柵路一段17巷1號 (02)22368225 轉 82252
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