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581.
社群媒體危機與企業形象修護 : 以福灣巧克力為例 / 沈安玨

by 沈安玨.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 沈安玨 民111.01Dissertation note: 碩士論文--世新大學公共關係暨廣告學系碩士班 Other title: Social media crisis and corporate image repair: a case study of Fu Wan Chocolate.Availability: Items available for reference: Not for loanCall number: TH 008.54184M 84342 (1). :

582.
連鎖便利商店促銷活動研究 : 7-ELEVEN 2005年個案研究 / 邱俊誠撰.

by 邱俊誠 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 邱俊誠, 民96[2007]Dissertation note: 碩士論文--世新大學公共關係暨廣告學研究所 Other title: The Sales Promotion of Convenience Chain Stores A Case Study on 7-ELEVEN in 2005.Availability: Items available for reference: Not for loanCall number: TH 008.8 87925 (1). : Damaged (2).

583.
技術形態、媒介呈現與消費流變 : 音樂傳播的歷史性觀瞻與液態化未來 / 王琳

by 王琳.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 王琳 民109.12Dissertation note: 博士論文--世新大學傳播博士學位學程博士班 Other title: Technical morphosis, media presentation and consumption evolution: historical perspective & liquidized future of music communication.Availability: Items available for reference: Not for loanCall number: TH 008.54183D 847 (1). :

584.
零食產品之品牌再造研究 : 以乖乖品牌為例 / 林沂漩.

by 林沂漩.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 林沂漩 民112.06Dissertation note: 專業實務報告(專業實務類)--世新大學傳播管理學系上海碩士專班碩專班 Other title: 以乖乖品牌為例 | The Study on Revitalizing Brands of Snack Products: Taking The Kuai Kuai as an Example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 87466 (1). :

585.
開口就是一齣好戲 : 致詞、簡報、面試、交涉…...好萊塢實力演員親身指導,關鍵場合說出精采! / 麥可.波特(Michael Port)著 ; 洪玉珊譯.

by 波特,麥可, (Port, Michael), 1970- [著] | 洪,玉珊 (英語).

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 究竟出版, 2016.09Other title: From speeches to job interviews to deal-closing pitches, how to guarantee a standing ovation for all the performances in your life. | 致詞.簡報.面試.交涉…好萊塢實力演員親身指導,關鍵場合說出精采!.Availability: Items available for loan: Call number: 494.6 865 (1).

586.
台灣民眾生活型態與廣播、電視、電影之使用和評價 : 以2005年世新傳播資料庫和深訪資料為例 / 方正撰.

by 方正 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 方正, 民96[2007]Dissertation note: 碩士論文--世新大學廣播電視電影學研究所 Other title: Taiwanese' Lifestyle and their Radio, TV, Movie Usage Using 2005 Shih Hsin University Communication Database and In-depth Interview Data as an Example.Availability: Items available for reference: Not for loanCall number: TH 008.8 85437 (1). : Damaged (2).

587.
直銷業行銷模式之研究 : 以賀寶芙公司為例 / 張珮慈撰.

by 張珮慈 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: Study on Marketing Model of Direct Marketing Industy: Herbalife Company as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 87522 (1). : Damaged (2).

588.
品牌行銷傳播成功祕訣之實務研究 : 以統一超商City Café為例 / 黃金山撰.

by 黃金山.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 黃金山, 民100.07Dissertation note: 碩士論文--世新大學傳播管理學系研究所 Other title: The successful instance of brand marketing disseminates The City Café of 7-ELEVEn as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8366 (1). : Damaged (2).

589.
沒人懂你怎麼辦? : 不被誤解.精確表達.贏得信任的心理學溝通技巧 / 海蒂.格蘭特.海佛森(Heidi Grant Halvorson)著 ; 王素蓮譯.

by 哈爾巴遜,海地‧格蘭特 (Halvorson, Heidi Grant), 1973- | Halvorson, Heidi Grant-, 1973- | 王,素蓮 (英語).

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : 新北市 : 天下雜誌出版 大和圖書總經銷, 2017.08Other title: 不被誤解.精確表達.贏得信任的心理學溝通技巧.Availability: Items available for loan: Call number: 177.1 85352 (1).

590.
企業危機處理之研究 : 以臉書(Facebook)用戶個資外洩危機為例 / 陳俊廷

by 陳俊廷.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 陳俊廷 民109.01Dissertation note: 碩士論文--世新大學傳播匯流與創新管理數位學習碩士專班碩士班 Other title: The study on the enterprise crisis management: the leakage of user data crisis of Facebook as an example.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8799 (1). :

591.
全媒體視域下中華飲食文化影像之建構與傳播研究 : 以系列微紀錄片《早餐中國》為例 / 王晨.

by 王晨.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 王晨 民112.06Dissertation note: 博士論文--世新大學傳播博士學位學程博士班 Other title: 以系列微紀錄片《早餐中國》為例 | Research on the Construction and Dissemination of Chinese Culinary Culture Images from the Omnimedia Perspective : A Case Study of the Micro-documentary Series Breakfast in China.Availability: Items available for reference: Not for loanCall number: TH 008.54183D 848 (1). :

592.
電視新聞的政治置入性行銷研究 : 新聞商品化與新聞工作者的協商 / 廖武儀著.

by 廖武儀.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 廖武儀, 民100.01Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: The Study of Political Product Placement in TV News News Commodification and Labors' Negotiation.Availability: Items available for reference: Not for loanCall number: TH 008.890M 8535 (1). : Damaged (2).

593.
整合行銷傳播服務評選模式之建立與應用 : 以台灣報業集團為例 / 林雅涵撰.

by 林雅涵.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 林雅涵, 民101.08Dissertation note: 碩士論文--世新大學傳播管理學系研究所 Other title: Development and Application of the Evaluation Model for Integrated Marketing Communications Services A Case Study about Newspaper Groups in Taiwan.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 87443 (1). : Damaged (2).

594.
跨文化傳播的對話理論分析 : 以第53屆威尼斯雙年展楊茂林個展為例 / 陳金萬撰.

by 陳金萬 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: Dialogue Analysis of the Intercultural Communication: Yang Mao-Lin Solo Exhibition on the 53rd Venice Biennial.Availability: Items available for reference: Not for loanCall number: TH 008.890M 87643 (1). : Damaged (2).

595.
碳酸飲料第一品牌長青不墜的關鍵成功因素與整合行銷模式實務研究 : 以可口可樂品牌為例 / 陳品彤撰.

by 陳品彤.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 陳品彤, 民101.06Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: A Research on Critical Success Factors and Integrated Marketing Mode of the Evergreen No.1 Brand of Carbonated Beverage an Example of Coca -Cola Brand.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8758 (1). : Damaged (2).

596.
我國數位電視平台生態模式之探討 / 許文宜撰.

by 許文宜.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 許文宜, 民98[2009]Dissertation note: 博士論文--世新大學傳播研究所 Other title: A Study of Digital Television Platforms in Taiwan by Using Ecological Models.Availability: Items available for reference: Not for loanCall number: TH 008.9 8463 (1). : Damaged (2).

597.
政治人物的危機傳播研究 : 以2012年民進黨提名之副總統候選人蘇嘉全為例 / 劉海林撰.

by 劉海林 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學新聞學研究所 Other title: Politician Study on the Crisis Communication: A Case Study of 2012 DPP Vice President Candidate JIA CHIUAN SU.Availability: Items available for reference: Not for loanCall number: TH 008.890M 87272 (1). : Damaged (2).

598.
媒體識讀能力與第三人效果之研究 : 以2006年世新傳播資料庫為例 / 林士珍撰.

by 林士珍 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 林士珍, 民96[2007]Dissertation note: 碩士論文--世新大學廣播電視電影學研究所 Other title: Media Literacy and the Third-Person Effect Using the 2006 Shih-Hsin University Communication Database as an example.Availability: Items available for reference: Not for loanCall number: TH 008.8 874621 (1). : Damaged (2).

599.
新能源創新者傳播管道及採納行為研究 : 以油電混合車為例 / 孫平遠撰.

by 孫平遠 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 孫平遠, 民96[2007]Dissertation note: 碩士論文--世新大學廣播電視電影學研究所 Other title: New Energy Innovators' Communication Channels and Adoption of Innovation Using the Hybrid Car as an Example.Availability: Items available for reference: Not for loanCall number: TH 008.8 83579 (1). : Damaged (2).

600.
牙膏第一品牌長青不墜之關鍵成功因素暨其整合行銷傳播模式之實務研究 / 胡進榮撰.

by 胡進榮 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The key success factors to the top brands of toothpaste and the research of integrated marketing model.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8496 (1). : Damaged (2).

 

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