Your search returned 3 results.

1.
整合行銷策略應用在資訊產品之研究 : 以宏碁(acer)品牌為例 / 宋宏凱撰.

by 宋宏凱 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 宋宏凱, 民97[2008]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The Research of Integrated Marketing Communication Strategy apply to Information Technology Product For acer Brand Example.Availability: Items available for reference: Not for loanCall number: TH 008.8 86254 (1). : Damaged (2).

2.
麥當勞McCafé整合行銷傳播策略之研究 : A study on integrated marketing communication strategy of McDonald's McCafé / 陳怡伶.

by 陳怡伶.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Chinese Publisher: 臺北市 : 陳怡伶, 民108.01Dissertation note: 碩士論文--世新大學傳播管理學系碩士班 Availability: Items available for reference: Not for loanCall number: TH 008.54183M 87359 (1). :

3.
牙膏第一品牌長青不墜之關鍵成功因素暨其整合行銷傳播模式之實務研究 / 胡進榮撰.

by 胡進榮 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The key success factors to the top brands of toothpaste and the research of integrated marketing model.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8496 (1). : Damaged (2).

 

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