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碳酸飲料第一品牌長青不墜的關鍵成功因素與整合行銷模式實務研究 : 以可口可樂品牌為例 / 陳品彤撰.

by 陳品彤.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 陳品彤, 民101.06Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: A Research on Critical Success Factors and Integrated Marketing Mode of the Evergreen No.1 Brand of Carbonated Beverage an Example of Coca -Cola Brand.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8758 (1). : Damaged (2).

2.
牙膏第一品牌長青不墜之關鍵成功因素暨其整合行銷傳播模式之實務研究 / 胡進榮撰.

by 胡進榮 [撰].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Chinese Publisher: 台北市 : 撰者, 民103[2014]Dissertation note: 碩士論文--世新大學傳播管理學研究所 Other title: The key success factors to the top brands of toothpaste and the research of integrated marketing model.Availability: Items available for reference: Not for loanCall number: TH 008.54183M 8496 (1). : Damaged (2).

 

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