30年心血, 品牌之父艾克終於說出的品牌王道 / 大衛.艾克(David A. Aaker)著 ; 陳倩譯.

By: 艾克,大衛 (Aaker, David A.) [著]Contributor(s): Aaker, David A [author] | 陳倩 [譯]Material type: TextTextLanguage: Chinese Original language: English Series: In creative: Publisher: 台北市 原點出版 大雁文化事業股份有限公司發行 2016Copyright date: ©2016Edition: 初版Description: 286面 : 圖 ; 21公分Content type: text Media type: unmediated Carrier type: volumeISBN: 9789865657659Uniform titles: Aaker on branding : 20 principles that drive success 中文 Subject(s): 品牌行銷 | 行銷策略
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
中文圖書區
圖書 496 8856-2 (Browse shelf) Available C457953
Total holds: 0

譯自: Aaker on branding : 20 principles that drive success

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