American communication research : the remembered history / edited by Everette E. Dennis, Ellen Wartella.
Material type: TextSeries: LEA's communication seriesPublisher: Mahwah, N.J. : Erlbaum, 1996Description: xiii, 210 p. ; 24 cmISBN: 0805817433 (cloth); 0805817441 (paper)Subject(s): Communication -- Research -- United States -- HistoryItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2072073 Am 1996 (Browse shelf) | Available | E025674 |
Includes bibliographical references and indexes.
The European roots / Kurt Lang -- The Chicago School and mass communication research / James W. Carey -- The Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- The press as a social institution / Theodore Peterson.
Fashioning audience ratings - from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton-Pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rene Bartos -- The master teachers / Wilbur Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater.
Constructing a historiography for North American communication studies / Gertrude J. Robinson -- The history reconsidered / Ellen Wartella.
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