世新大學圖書館

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American communication research : the remembered history / edited by Everette E. Dennis, Ellen Wartella.

Contributor(s): Dennis, Everette E | Wartella, Ellen | Lang, Kurt. The European roots | Carey, James W. The Chicago School and mass communication research | McGuire, William J. The Yale communication and attitude-change program in the 1950s | Katz, Elihu. Diffusion research at Columbia | Himmelweit, Hilde. Children and television | Peterson, Theodore. The press as a social institution | Beville, Hugh Malcolm. Fashioning audience ratings - from radio to cable | Sills, David L. Stanton, Lazarsfeld, and Merton-Pioneers in communication research | Bartos, Rene. A conversation with Frank Stanton | Schramm, Wilbur. The master teachers | Bogart, Leo. Research as an instrument of power | Cater, Douglass. Addressing public policy | Robinson, Gertrude J. Constructing a historiography for North American communication studies | Wartella, Ellen. The history reconsideredMaterial type: TextTextSeries: LEA's communication seriesPublisher: Mahwah, N.J. : Erlbaum, 1996Description: xiii, 210 p. ; 24 cmISBN: 0805817433 (cloth); 0805817441 (paper)Subject(s): Communication -- Research -- United States -- History
Contents:
The European roots / Kurt Lang -- The Chicago School and mass communication research / James W. Carey -- The Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- The press as a social institution / Theodore Peterson.
Fashioning audience ratings - from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton-Pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rene Bartos -- The master teachers / Wilbur Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater.
Constructing a historiography for North American communication studies / Gertrude J. Robinson -- The history reconsidered / Ellen Wartella.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.2072073 Am 1996 (Browse shelf) Available E025674
Total holds: 0

Includes bibliographical references and indexes.

The European roots / Kurt Lang -- The Chicago School and mass communication research / James W. Carey -- The Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- The press as a social institution / Theodore Peterson.

Fashioning audience ratings - from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton-Pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rene Bartos -- The master teachers / Wilbur Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater.

Constructing a historiography for North American communication studies / Gertrude J. Robinson -- The history reconsidered / Ellen Wartella.

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