Perceptual simulation and analogical reasoning in design.

By: Craig, David LatchContributor(s): Georgia Institute of TechnologyMaterial type: TextTextDescription: 201 pISBN: 0493611894Subject(s): Architecture | Psychology, Cognitive | 0729 | 0633Dissertation note: Thesis (Ph.D.)--Georgia Institute of Technology, 2002. Summary: When architects and other designers attempt to solve design problems, they actively construct, manipulate and, in some cases, embellish perceptual experiences using devices like sketches, physical models, narratives and bodily metaphors. Conventionally, researchers have assumed that although perceptual experience is central to cognition, it is processed via perceptually neutral, or amodal, mental representations. Anecdotal evidence, however, suggests that the experiences designers construct might play a more direct role in problem other mental representations used to structure and solve problems. In considering analogies, an activity both central to design and revealing of the role of analogies to be constructed using not amodal representations but instead modal representations—those formed directly in the perceptual and motor cortices of the brain and processed through perceptual simulations.Summary: A series of experiments were conducted to test how analogies are formed to solve design and design-like problems. It was found that the perceptual context of analogical sources significantly affected the ease with which they kinesthetic coherence of a source and certain features of source sketches—the view from which they were drawn, for example, and the physical affordances they depicted—predicted the frequency with which an analogous target problem was solved. The fact that perceptual context, which is integral to modal representations enter into the process. It also supports the idea that when designers construct and manipulate perceptual experiences they might supports this conclusion.
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Source: Dissertation Abstracts International, Volume: 63-03, Section: A, page: 0791.

Director: Craig M. Zimring.

Thesis (Ph.D.)--Georgia Institute of Technology, 2002.

When architects and other designers attempt to solve design problems, they actively construct, manipulate and, in some cases, embellish perceptual experiences using devices like sketches, physical models, narratives and bodily metaphors. Conventionally, researchers have assumed that although perceptual experience is central to cognition, it is processed via perceptually neutral, or amodal, mental representations. Anecdotal evidence, however, suggests that the experiences designers construct might play a more direct role in problem other mental representations used to structure and solve problems. In considering analogies, an activity both central to design and revealing of the role of analogies to be constructed using not amodal representations but instead modal representations—those formed directly in the perceptual and motor cortices of the brain and processed through perceptual simulations.

A series of experiments were conducted to test how analogies are formed to solve design and design-like problems. It was found that the perceptual context of analogical sources significantly affected the ease with which they kinesthetic coherence of a source and certain features of source sketches—the view from which they were drawn, for example, and the physical affordances they depicted—predicted the frequency with which an analogous target problem was solved. The fact that perceptual context, which is integral to modal representations enter into the process. It also supports the idea that when designers construct and manipulate perceptual experiences they might supports this conclusion.

School code: 0078.

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