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國際行銷管理 / 基根(Keegan, Warren J.)原著;黃瑞芬,林郁琪,陳玟君編譯. by 基根 (Keegan, Warren J.) | 黃瑞芬 | 林郁琪 | 陳玟君. Edition: 初版Material type:  Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰, 2002Other title: Global Marketing Management.Availability: No items available : Damaged (1).
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行銷學 : 創造顧客價值 / 邱吉爾‧基爾伯特(Gilbert A. Churchill), 彼得,保羅(Peter, J. Paul)著;邱宏仁編譯. by 邱吉爾‧基爾伯特 (Churchill, Gilbert A.) | 彼得,保羅 | 邱宏仁. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰書局, 1997Availability: Items available for loan: Call number: 496 8743 (1). Items available for reference: 已報銷Call number: 496 8743 c.3 (1). Damaged (1).
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3.
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行銷研究概論 / 黃俊英著. by 黃俊英. Edition: 二版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰書局發行: 華泰文化公司總經銷, 1997[民86]Availability: Items available for loan: Call number: 496.5 8398-2 86 (1).
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4.
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行銷管理 : 分析、規劃與控制 / 菲力浦.柯特勒(Kotler Philip)著;何雍慶,周逸衡譯. by 柯特勒,菲力浦 (Kotler, Philip) | 何雍慶 | 周逸衡. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰書局發行 : 華泰文化事業公司總經銷, 民74Availability: No items available : Damaged (1).
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5.
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行銷管理 / 黃志文著. by 黃,志文. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局發行：華泰文化事業公司總經銷, 民82Availability: Items available for loan: Call number: 496 8336 (1).
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基本行銷學 : 觀念與實務 / [蕭爾‧威廉](Schoell, William F.)著;謝耀龍編譯. by 蕭爾,威廉 (Schoell, William F.) | 謝,耀龍 [編譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰書局發行：華泰文化公司總經銷, 1993[民82]Availability: Items available for loan: Call number: 496 863 (1). Items available for reference: 已報銷Call number: 496 863 c.2 (1).
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7.
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行銷研究概論 / 黃俊英著. by 黃俊英. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰書局發行: 華泰文化公司總經銷, 1995[民84]Availability: Items available for loan: Call number: 496.5 8398-2 (2).
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行銷學 / 黃俊英作. by 黃俊英. Edition: 二版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰, 2002[民91]Availability: Items available for loan: Call number: 496 8398-3 91 (1).
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行銷管理 : 亞洲實例 / Philip Kotler等原著;謝文雀編譯. by 寇勒 (Kotler, Philip) | 謝,文雀 [編譯]. Edition: 第二版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰, 民89[2000]Availability: Items available for loan: Call number: 496 826 (1).
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10.
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現代行銷學 / 曾柔鶯著. by 曾,柔鶯. Edition: 第五版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰, 1998[民87]Other title: 行銷學.Availability: Items available for loan: Call number: 496 8372 87 (1). Damaged (1).
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行銷策略. / 蕭富峰. by 蕭富峰. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰, 2006.[民95]Other title: Marketing strategy.Availability: Items available for loan: Call number: 496 8636-3 (1).
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策略性市場規劃 / 賴清山編譯. by 賴清山. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局, 民77[1988]Availability: Items available for loan: Call number: 496.4 8336 c.2 (1). Items available for reference: 已報銷Call number: 496.4 8336 c.3 (2). Damaged (1).
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13.
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行銷學 / 菲力浦.柯特勒(Philip Kotler),阿姆斯壯(Gary Armstrong)著;張逸民譯. by 柯特勒,菲力浦 (Kotler, Philip) | 阿姆斯壯,賈瑞 (Armstrong, Gary) | 張逸民. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰書局, 1999[民88]Availability: Items available for loan: Call number: 496 8556-4B c.3 (2). Damaged (3).
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14.
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行銷研究 : 管理與技術 / 黃俊英著. by 黃,俊英. Edition: 再版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局發行 華泰圖書文物公司總經銷, 民74Other title: Marketing research：management and techniques.Availability: Items available for loan: Call number: 496 8398 74 c.2 (2).
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行銷研究與個案分析 / 郭振鶴著. by 郭,振鶴. Edition: 再版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰書局發行 華泰圖書文物公司總經銷, 民80Availability: Items available for loan: Call number: 496 8472 80 c.2 (1). Items available for reference: 已報銷Call number: 496 8472 80 c.4 (3). Damaged (2).
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現代行銷學 : 行銷管理之理論基礎 / 陳定國著. by 陳,定國. Edition: 第二版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局發行 華泰圖書文物公司總經銷, 民74Availability: Items available for loan: Call number: 496.5 87653 74 v.1 (2).
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實用行銷管理 / 何雍慶著. by 何,雍慶. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局發行：華泰文化事業公司總經銷, 民79(民82再印)Availability: Items available for loan: Call number: 496 8736 82 (1).
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現代行銷學 / 陳定國編著. by 陳,定國. Edition: 修訂四版Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Publisher: 臺北市 : 華泰書局發行 華泰圖書文物公司總經銷, 1982[民71]Other title: Modern marketing | Modern marketing.Availability: No items available : Damaged (1).
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行銷管理 : 理論與架構 / 耿筠著. by 耿筠 [著.]. Edition: 二版Material type: Text; Nature of contents:  ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰文化公司, 2005[民94]Other title: Marketing management.Availability: Items available for loan: Call number: 496 876 94 (1).
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國際行銷學 / [沙卡‧昂克威西特](Sak Onkvisit),[約翰‧蕭奧](John J. Shaw)著;于卓民編譯. by 昂克威西特,沙卡 (Onkvisit, Sak) | 蕭奧,約翰 (Shaw, John J.) [著] | 于,卓民 [編譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰書局發行 華泰文化公司總經銷, 1994[民83]Availability: Items available for loan: Call number: 496 86535 v.1 (2). Items available for reference: 已報銷Call number: 496 86535 v.1 c.2 (4).
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