策略品牌管理 / Kevin Lane Keller著 ; 徐世同編譯.
Material type: TextLanguage: Chinese Original language: English Publisher: 臺北市 華泰文化事業股份有限公司 2014Copyright date: ©2014Edition: 四版Description: viii, 637面 : 圖, 表 ; 26公分Content type: text Media type: unmediated Carrier type: volumeISBN: 9789576099267Uniform titles: Strategic brand management building, measuring, and managing brand equity 4th edition 中文 Subject(s): 品牌行銷 | 行銷策略Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 中文圖書區 | 圖書 | 496 85656 103 (Browse shelf) | Available | C458477 |
Total holds: 0
譯自 : Strategic brand management building, measuring, and managing brand equity, 4e
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