策略品牌管理 / Kevin Lane Keller著 ; 徐世同編譯.

By: 凱勒,凱文.連恩 (Keller, Kevin Lane), 1956- [著]Contributor(s): 徐世同 [譯]Material type: TextTextLanguage: Chinese Original language: English Publisher: 臺北市 華泰文化事業股份有限公司 2014Copyright date: ©2014Edition: 四版Description: viii, 637面 : 圖, 表 ; 26公分Content type: text Media type: unmediated Carrier type: volumeISBN: 9789576099267Uniform titles: Strategic brand management building, measuring, and managing brand equity 4th edition 中文 Subject(s): 品牌行銷 | 行銷策略
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
中文圖書區
圖書 496 85656 103 (Browse shelf) Available C458477
Total holds: 0

譯自 : Strategic brand management building, measuring, and managing brand equity, 4e

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