世新大學圖書館 catalog › Details for: 人性鍊金術 : 奧美最有效的行銷策略 = Alchemy : the dark art and curious science of creating magic in brands, business, and life /

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人性鍊金術 : 奧美最有效的行銷策略 = Alchemy : the dark art and curious science of creating magic in brands, business, and life / 羅里.薩特蘭(Rory Sutherland)著 ; 林俊宏譯

By: 薩特蘭 (Sutherland, Rory), 1965- [文字作者]Contributor(s): Sutherland, Rory, 1965- [author.] | 林,俊宏 (英語) [譯者]Material type: Text

TextLanguage: Chinese Original language: English Series: 財經企管: BCB689.Publisher: 臺北市 : 遠見天下文化出版股份有限公司, 2020.02Distributor: [新北市] : 大和書報圖書股份有限公司 Edition: 第一版Description: 431面 : 圖 ; 21公分Content type: text Media type: unmediated Carrier type: volumeISBN: 9789864799442Other title: 原文題名之副題名: Dark art and curious science of creating magic in brands, business, and life | 奧美最有效的行銷策略Uniform titles: Alchemy. 中文 Subject(s): Branding (Marketing) | Marketing | 行銷策略DDC classification: 658.8 LOC classification: HF5415.1255Other classification: 496

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館中文圖書區	圖書	496 85582 (Browse shelf)	Checked out	2024-05-24	C465849

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