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American communication research : the remembered history / edited by Everette E. Dennis, Ellen Wartella. by Dennis, Everette E | Wartella, Ellen | Lang, Kurt. The European roots | Carey, James W. The Chicago School and mass communication research | McGuire, William J. The Yale communication and attitude-change program in the 1950s | Katz, Elihu. Diffusion research at Columbia | Himmelweit, Hilde. Children and television | Peterson, Theodore. The press as a social institution | Beville, Hugh Malcolm. Fashioning audience ratings - from radio to cable | Sills, David L. Stanton, Lazarsfeld, and Merton-Pioneers in communication research | Bartos, Rene. A conversation with Frank Stanton | Schramm, Wilbur. The master teachers | Bogart, Leo. Research as an instrument of power | Cater, Douglass. Addressing public policy | Robinson, Gertrude J. Constructing a historiography for North American communication studies | Wartella, Ellen. The history reconsidered. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Erlbaum, 1996Availability: Items available for loan: Call number: 302.2072073 Am 1996 (1).
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