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201.
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新產品行銷策略 / [羅伯特‧希斯李契](Robert Hisrich),[邁可‧彼得斯](Michael Peters)著;林隆儀,羅文坤,鄭英傑譯. by 希斯李契,羅伯特 (Hisrich, Robert) | 彼得斯,邁可 (Peters, Michael) [著] | 林,隆儀 [譯] | 羅,文坤 [譯] | 鄭,英傑 [譯]. Edition: 三版Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Chinese Original language: English Publisher: 臺北市 : 清華管理科學圖書中心, 民77Availability: Items available for loan: Call number: 496.5 87543 77 c.2 (2). Items available for reference: 已報銷Call number: 496.5 87543 77 c.3 (1).
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202.
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促銷策略 / 樊志育著. by 樊,志育. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 著者發行：三民書局總經銷, 1994[民83]Other title: Sales promotion strategy.Availability: Items available for loan: Call number: 496.5 87333 (2).
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203.
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如何利用Internet行銷 / 張文慧著. by 張文慧 [著.]. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北巿 : 聯經出版公司, 1998[民87]Other title: How to use internet marketing.Availability: Items available for loan: Call number: 496 87636 (1).
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204.
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整合營銷傳播學 / 竺培芬,胡運籌編著. by 竺,培芬 | 胡,運籌 [編著]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 上海市 : 上海交通大學出版社, 2000[民89]Availability: Items available for loan: Call number: 497 86472 (1).
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205.
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開拓市場 : 高技術產品的市場營銷 / 何國祥著. by 何,國祥. Edition: 第1版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 濟南市 : 山東教育, 1996[民85]Availability: Items available for loan: Call number: 496 8754 (1).
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206.
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創‧遊‧美‧人 / 平島廉久著;黃美卿譯. by 平島,廉久 | 黃,美卿 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 遠流出版公司, 民79(民82二刷)Availability: Items available for loan: Call number: 496 85763 82 (1).
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207.
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企業策略管理 / David A. Aaker著 ; 許是祥譯. by 阿克耳,大衛 (Aaker, David A.) | 許是祥. Edition: 三版.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 中華企業管理發展中心, 民76Availability: No items available : Damaged (1).
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208.
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行銷學精論 / 菲力浦.柯特勒(Philip Kotler)原著;魏啟林編譯. by 柯特勒,菲力浦 (Kotler, Philip) | 魏啟林. Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 華泰, 1984[民73]Availability: No items available : Damaged (1).
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209.
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市場營銷案例 / 江明華主編. by 江,明華 [主編]. Edition: 第一版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 北京市 : 北京大學出版社, 2001[民90]Availability: Items available for loan: Call number: 496.5 8356 (1).
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210.
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211.
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策略行銷管理 / David A. Aaker作;林隆儀譯. by 阿克耳,大衛 (Aaker, David A.) | 林,隆儀 [譯]. Edition: 第七版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 華泰文化公司, 2005[民94]Availability: Items available for loan: Call number: 496 8554-2A 94 (1).
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212.
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品牌這樣搞就錯了! : 100個千萬小心的品牌失策故事 / 馬特‧黑格(Matt Haig)著;高子梅譯. by 黑格,馬特 (Haig, Matt) | 高,子梅 [譯]. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 臉譜出版 家庭傳媒城邦分公司發行, 2005[民94]Other title: 一百個千萬小心的品牌失策故事.Availability: Items available for loan: Call number: 496 8442 (1).
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213.
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行銷教戰守策 : 企業攻防經典讀本 / 陳偉航著. by 陳,偉航. Edition: 初版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 麥田出版 城邦文化發行, 民86[1997]Availability: Items available for loan: Call number: 496.5 8776-2 (1).
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214.
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葡萄藤行銷 / 戴夫.巴爾特(Dave Balter)、約翰.布特曼(John Butman)著;吳書榆譯. by 巴爾特,戴夫 (Balter, Dave) [著.] | 巴特曼,約翰 (Butman, John) [著.] | 吳書榆 [譯.]. Edition: 一版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Original language: English Publisher: 臺北市 : 商智文化公司出版 大和書報圖書公司總經銷, 2006[民95]Other title: Grapevine：the new art of word-of-mouth marketing.Availability: Items available for loan: Call number: 496.5 85353 (1).
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215.
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人家就是這樣暢銷的 : 打造市占率第一的熱門商品 / 梅澤伸嘉著;江裕真譯. by 梅澤,伸嘉 | 江裕真. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: Japanese Publisher: 臺北市 : 藍鯨出版 巨思文化發行, 2006[民95]Availability: Items available for loan: Call number: 496.1 8347-2 (1).
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216.
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行銷遊戲 : 全球頂尖企業如何玩出一片天 / 艾瑞克‧舒茲(Eric Schulz)著;邱恩綺譯. by 休茲,艾瑞克 (Schulz, Eric) | 邱恩綺. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Original language: English Publisher: 臺北市 : 先覺, 2000[民89]Availability: Items available for loan: Call number: 496 894 (1).
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217.
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成功撰寫行銷企劃案 / 戴國良著. by 戴國良. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 書泉出版社, 2006[民95]Other title: Marketing planning proposal.Availability: Items available for loan: Call number: 496 83562-9 (2).
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218.
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行銷概論 / 黃深勳等著. by 黃深勳 | 黃營杉 | 洪順慶 | 吳青松 | 陳松栢. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北縣蘆洲市 : 國立空中大學, 民87Availability: Items available for loan: Call number: 496 8368 c.2 (1). Damaged (1).
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219.
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紫牛 : 讓產品自己說故事 / 賽斯,高定(Seth Godin)著;梁曙娟譯. by 賽斯,高定 [(Godin Seth)]. Edition: 初版Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: Chinese Publisher: 臺北市 : 商智文化, 2003.10Other title: Purple Cow Transform Your Business By Remarkable.Availability: Items available for loan: Call number: 496 836-2 (1).
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220.
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行銷研究與個案分析 / 郭振鶴著. by 郭,振鶴. Edition: 再版Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Chinese Publisher: 臺北市 : 華泰書局發行 華泰圖書文物公司總經銷, 民80Availability: Items available for loan: Call number: 496 8472 80 c.2 (1). Items available for reference: 已報銷Call number: 496 8472 80 c.4 (3). Damaged (2).
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