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Marketing research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 Bu 2006 (1).
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Strategies for communication research / Paul M. Hirsch, Peter V. Miller, and F. Gerald Kline, editors. by Hirsch, Paul Morris | Miller, Peter V | Kline, F. Gerald | Hirsch, Paul M. Occupational, organizational, and institutional models in mass media research: toward an integrated framework | Tuchman, Gaye. The exception proves the rule: the study of routine news practice | Philips, E. Barbara. Approaches to objectivity: journalistic vs. social science perspectives | Turow, Joseph. Client relationship and children's book publishing: a comparative study of mass media policy in two marketplaces | McPhee, Williams N. When culture becomes a business | Miller, Peter V. Themes of measurement in communication research | Miller, Peter V. Communication measurement objectives in the survey interview | Cannell, Charles F. Communication measurement objectives in the survey interview | Kline, F. Gerald. Cognitive similarity and communication between parents and adolescents | Greendale, Susan C. Exploring the structure of national issues: newspaper content and reader perceptions | Fredin, Eric S. Exploring the structure of national issues: newspaper content and reader perceptions | Kline, F. Gerald. Time in communication research | Danowski, James. Political information, mass media use in early adulthood, and political socialization: seeking clarity through Cohort curves | Cutler, Neal E. Political information, mass media use in early adulthood, and political socialization: seeking clarity through Cohort curves | Krull, Robert. Time series analysis in communication research | Paulson, Albert S. Time series analysis in communication research | Arundale, Robert B. Sampling across time for communication research: a simulation. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Beverly Hills : Sage Publications, c1977Availability: Items available for loan: Call number: 302.23 St 1977 (1).
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194.
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Marketing research the right way. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c1991Availability: Items available for loan: Call number: 658.83 Ma742 1991 (1).
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