世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

1621.

There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

by Schmitt, Bernd | Rogers, David L, 1970- | Vrotsos, Karen, 1960-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Availability: No items available :

1622.

The creative strategy approach in political spot advertising: A cross-cultural comparison of the 1996 presidential campaigns in Taiwan and the United States (China).

by Chuang, Po-Chung | Wayne State University.

Material type: Text

Text; Format: print Dissertation note: Thesis (Ph.D.)--Wayne State University, 2000. Availability: No items available :

1623.

No cover image available

Consumption, markets & culture.

Material type:

Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: London : Routledge. Other title: Consumption, markets and culture.Availability: Items available for reference: Not for loan (12). :

1624.

No cover image available

Tourism area life cycle models and resident's perceptions : the case of Santa Fe, New Mexico / Hannah Rietz Messerli.

by Messerli,Hannah Rietz.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Ann Arbor, Mich. : UMI Dissertation Services, c1993Dissertation note: Thesis(Ph.D.)--Cornell University, 1993. Availability: Items available for loan: Call number: 350.7244 Ri 1993 (1).

1625.

Debt Crisis Determinants: Early Warning Indicators for Emerging Markets.

by Kamra, Kunal | Tufts University. Economics.

Material type: Text

Text Dissertation note: Thesis (M.S.)--Tufts University, 2013. Availability: No items available :

1626.

Determinants on Mechanism of Emotional Marketing: Emotional Intelligence, Perception of Emotional Labor' Action, Efficacy and Customer' Coping Strategy on Customer Satisfaction.

by Park, Hyeyoung Helen | Oklahoma State University. Hospitality Administration.

Material type: Text

Text Dissertation note: Thesis (Ph.D.)--Oklahoma State University, 2013. Availability: No items available :

1627.

Integrating Facebook into the Initial Response Stage of Corporate Crisis Communication.

by Tripp, Mary L | Walden University. Applied Management and Decision Sciences.

Material type: Text

Text Dissertation note: Thesis (D.B.A.)--Walden University, 2013. Availability: No items available :

1628.

Selecting the right products and services / David Parmerlee.

by Parmerlee, ,David.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, IL : NTC, c1993Availability: Items available for loan: Call number: 658.8 Pa 1993 (1).

1629.

Marketing by menu / Nancy Loman Scanlon.

by Scanlon, ,Nancy Loman.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Van Nostrand Reinhold, c1990Availability: Items available for loan: Call number: 647.95068 Sc 1990 (1).

1630.

Brand-driven innovation : strategies for development and design / by Erik Roscam-Abbing.

by Roscam-Abbing, Erik.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lausanne ; Worthing : AVA Academia, c2010Availability: Items available for loan: Call number: 658.827 Ro7 2010 (1).

1631.

Advertising and culture : theoretical perspectives / edited by Mary Cross.

by Cross, Mary, 1934-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, c1996Availability: Items available for loan: Call number: 659.10420973 Ad 1996 (1).

1632.

Sport and the media : managing the nexus / Matthew Nicholson.

by Nicholson, Matthew.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Elsevier, c2007Availability: Items available for loan: Call number: 796.0698 Ni 2007 (1).

1633.

Tourism-marketing performance metrics and usefulness auditing of destination websites / edited by Arch G. Woodside.

by Woodside, Arch G.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bingley : Emerald, c2010Availability: Items available for loan: Call number: 338.4791 To87234 2010 (1).

1634.

How to get happily published / Judith Appelbaum.

by Appelbaum, Judith.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : HarperPerennial, c1998Availability: No items available : Damaged (1).

1635.

Branding design 2.

by Gurafikkusha.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: engjpn Publisher: Tokyo : Graphic-sha, 2006Other title: Branding design two.Availability: Items available for loan: Call number: 658.827 Br264 2006 (1).

1636.

Design for special events : 500 of the best logos, invitations, and graphics / Top Design.

by Top Design Studio (Los Angeles, Calif.).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Beverly, Mass. : Rockport Publishers, c2008Availability: Items available for loan: Call number: 741.6 To 2008 (1).

1637.

Creating rainmakers : the manager's guide to training professionals to attract new clients / Ford Harding.

by Harding, Ford.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2006Other title: Creating rain makers.Availability: Items available for loan: Call number: 658.8 Ha72 2006 (1).

1638.

Cases in strategic marketing management : an integrated approach / William J. McDonald.

by McDonald, William J., Ph. D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Call number: 658.8 Mc2 1998 (1).

1639.

Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.

by Andreasen, Alan R, 1934-.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, c1995Availability: Items available for loan: Call number: 303.4 An 1995 (1).

1640.

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Call number: 658.802 Mo 2010 (1).

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