TY  - BOOK
AU  - Berry,Timothy
AU  - Wilson,Doug
TI  - On target: the book on marketing plans : how to develop and implement a successful marketing plan 
SN  - 0966489136 (pbk.)
PY  - 2001///
CY  - Eugene, OR
PB  - Palo Alto Software, Inc.
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -