TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
AU  - Lamb,Charles W.
TI  - Marketing
SN  - 0538849487 (cl.)
PY  - 1996///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Principles of marketing, 1993; Includes bibliographical references and indexes
ER  -