TY  - BOOK
AU  - Mazur,Laura
AU  - Miles,Louella
TI  - Conversations with the marketing masters
SN  - 0470025913
PY  - 2007///
CY  - Chichester, Hoboken, NJ
PB  - John Wiley
KW  - Marketing personnel
KW  - Interviews
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : technology visionary -- Don Peppers and Martha Rogers : one to one gurus -- John Quelch : global marketing authority -- Al Ries : positioning pioneer -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary
ER  -