Mazur, Laura. <br/><br/>
Conversations with the marketing masters / 
Laura Mazur and Louella Miles. 
 - Chichester ;  Hoboken, NJ :  John Wiley,  c2007. 
 - 236 p. :  ports. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : technology visionary -- Don Peppers and Martha Rogers : one to one gurus -- John Quelch : global marketing authority -- Al Ries : positioning pioneer -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. 
<br/><br/><label>ISBN: </label>0470025913  (cl.) : NT1666 9780470025918  (cl.) : NT1666 
<br/><br/><label>LCCN: </label>2006036078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing personnel--Interviews.<br/>Marketing.<br/>Marketing--Management.