TY  - BOOK
AU  - Hanlon,Patrick
TI  - Primal branding: create zealots for your brand, your company, and your future 
SN  - 074327797X
PY  - 2006///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 247) and index
ER  -