TY  - BOOK
AU  - Savard,Rejean
ED  - International Federation of Library Associations and Institutions.
TI  - Adapting marketing to libraries in a changing and world-wide environment: papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation 
SN  - 3598218117 (hd.bd.)
PY  - 2000///
CY  - Munchen
PB  - K. G. Saur
KW  - Libraries
KW  - Marketing
KW  - Congresses
KW  - Public relations
KW  - Library administration
KW  - Library science
N1  - Internat. conference proceedings; 7 English, 3 French contributions; Copyright 2000 by International Federation of Library Associations; En t綣te du titre: Section management et marketing; "Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997"; Texte en anglais et en francais; Comprend des ref. bibliogr
ER  -