Adapting marketing to libraries in a changing and world-wide environment :  papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / 
 Marketing des bibliotheques a l'heure du changement et de la mondialisation 
Section on Management and Marketing ; edited by Rejean Savard. 
 - Munchen :  K. G. Saur,  2000. 
 - 89 p. :  ill. ;  22 cm. 
 - IFLA publications,  89  0344-6891 ; .
<br/><br/> Internat. conference proceedings.  7 English, 3 French contributions.  Copyright 2000 by International Federation of Library Associations.  En t綣te du titre: Section management et marketing.  "Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997"  Texte en anglais et en francais. 
<br/><br/>Comprend des ref. bibliogr. 
<br/><br/><label>ISBN: </label>3598218117 (hd.bd.) 
<br/><br/><label>LCCN: </label>2001385500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing--Congresses.<br/>Libraries--Public relations--Congresses.<br/>Library administration--Congresses.<br/>Library science--Congresses.