TY  - BOOK
AU  - Atkin,Charles K.
AU  - Wallack,Lawrence Marshall
TI  - Mass communication and public health: complexities and conflicts 
T2  - Sage focus editions
SN  - 0803939248 (C)
PY  - 1990///
CY  - Newbury Park
PB  - Sage Publications
KW  - Mass media in health education
N1  - Includes bibliographical references (p. 182-191) and index
ER  -