Mass communication and public health :  complexities and conflicts / 
Charles Atkin, Lawrence Wallack, editors. 
 - Newbury Park :  Sage Publications,  c1990. 
 - 198 p. ;  23 cm. 
 - Sage focus editions ;  v. 121 .
<br/><br/>Includes bibliographical references (p. 182-191) and index. 
<br/><br/><label>ISBN: </label>0803939248 (C) 0803939256 (P) 
<br/><br/><label>LCCN: </label>90039610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education.