Rice, Ronald E. <br/><br/>
The new media :  communication, research, and technology / 
Ronald E. Rice. 
 - Beverly Hills, IN :  SAGE,  c1984. 
 - 352p. :  ill. ;  22cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>080392271X (cl.)  NT＄1091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Research.<br/>Mass media-Technological innovations.