TY  - BOOK
AU  - Pfau,Michael
AU  - Parrott,Roxanne
TI  - Persuasive communication campaigns
SN  - 0205139779 (cl.)
PY  - 1993///
CY  - Boston, MA
PB  - Allyn and Bacon
KW  - Advocacy advertising
KW  - Advertising campaigns
KW  - Electioneering
KW  - Campaign speeches
KW  - Communication
KW  - Persuation (Psychology)
N1  - Includes index
ER  -