Pfau,Michael <br/><br/>
Persuasive communication campaigns / 
Michael Pfau, Roxanne Parrott. 
 - Boston, MA :  Allyn and Bacon,  c1993. 
 - xiii,434 p. :  ill. ;  25 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205139779 (cl.)  US＄53.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advocacy advertising.<br/>Advertising campaigns.<br/>Electioneering.<br/>Campaign speeches.<br/>Communication.<br/>Persuation (Psychology).