TY  - BOOK
AU  - Murphy,Patrick E.
AU  - Enis,Ben M.
AU  - Kinnear,Thomas C.
TI  - Marketing
SN  - 0673159256
PY  - 1985///
CY  - Glenview, Ill.
PB  - Scott, Foresman and Company
KW  - Marketing
N1  - Glossary : p.627; Includes index
ER  -