TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Opresnik,Marc O.
TI  - Principles of marketing
SN  - 9781292220178 (pbk.)
PY  - 2018///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - fast
KW  - Business and Management
KW  - eflch
KW  - ukslc
KW  - marketing
KW  - egyetemi tankönyv
N1  - Includes bibliographical references and index; Defining marketing and the marketing process -- Understanding the marketplace and consumer value -- Designing a consumer value -- Driven strategy and mix -- Extending marketing
N2  - 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
ER  -