Social marketing for public health :  global trends and success stories / 
edited By Hong Cheng, Philip Kotler, Nancy R. Lee. 
 - Sudbury, Mass. :  Jones and Bartlett,  c2011. 
 - xxv, 422 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.] -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.] -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samanth 
<br/><br/><label>ISBN: </label>9780763757977 (pbk.) 0763757977 (pbk.) 
<br/><br/><label>LCCN: </label>2009022876 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>101523001  DNLM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion.<br/>Social marketing.<br/>Public health.<br/>Health Promotion.<br/>Public Health.<br/>Social Marketing.<br/>Gesundheitsförderung.<br/>Soziomarketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Fallstudiensammlung.
<br/><br/><label>National Agricultural Library Call No.: </label>RA427.8  / .S625 2011