TY  - BOOK
AU  - Block,Martin P.
AU  - Schultz,Don E.
ED  - BIGresearch.
TI  - Media generations: media allocation in a consumer-controlled marketplace 
SN  - 9780981941516 (pbk.)
PY  - 2009///
CY  - Columbus, OH
PB  - Prosper Publishing
KW  - Mass media
KW  - Media
N1  - Includes bibliographical references; 1; Media allocation in a customer-controlled marketplace --; 2; Where did all this new stuff come from? BIGresearch's Simultaneous Media Usage (SIMM) studies --; 3; How knowing media consumption changes media planning --; 4; Media generations --; 5; Media usage --; 6; Media influence; 7; Allocating media by influence --; 8; Summary
ER  -