TY  - BOOK
AU  - Lury,Celia
TI  - Brands: the logos of the global economy 
SN  - 0415251826
PY  - 2004///
CY  - London, New York
PB  - Routledge
KW  - Brand name products
KW  - Business names
KW  - Marketing
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references (p. [177]-190) and index
ER  -