Sport and corporate nationalisms / edited by Michael L. Silk, David L. Andrews and C.L. Cole. - New York, N.Y. : Berg, 2005. - xi, 292 p. : ill. ; 24 cm. - Sport, commerce and culture .

Includes bibliographical references (p. 272-274) and index.

1859737943 (hbk. : alk. paper) 1859737994 (pbk. : alk. paper)

2004023158


Nationalism and sports.
Corporate sponsorship.
Sports--Marketing.
Sports--Economic aspects.