Research methods & the new media /
Frederick Williams, Ronald E. Rice and Everett M. Rogers.
- New York : The Free Press, c1988.
- xii,212 p. : ill. ; 24 cm.
- Series in communication technology and society .
Includes index.
0029353327 (pbk.) US$16.95
Mass media-Research-Methodology. Mass mmedia-Technological innovations.