TY - BOOK AU - Levy,Mark R. AU - Gurevitch,Michael AU - Rosengren,Karl Erik AU - Beniger,James R. AU - Craig,Robert T. AU - Krippendorff,Klaus AU - Dervin,Brenda AU - Meyrowitz,Joshua AU - Jensen,Joli AU - O'Keefe,Barbara AU - Shepherd,Gregory J. AU - Lang,Kurt AU - Lang,Gladys Engel AU - Mancini,Paolo AU - Babrow,Austin S. AU - Fitzpatrick,Mary Anne AU - Newcomb,Horace AU - Braman,Sandra AU - Davis,Dennis K. AU - Jasinkski,James AU - Monahan,Jennifer L. AU - Collins-Jarvis,Lori AU - Rothenbuhler,Eric W. AU - Grunig,James E. AU - Avery,Robert K. AU - Eadie,William F. AU - Bennett,W.Lance AU - Gomery,Douglas AU - Noam,Eli AU - Rowland,Willard D. AU - Steeves,H.Leslie AU - Docherty,David AU - Morrison,David AU - Tracey,Michael AU - Livingstone,Sonia M. AU - Morley,David AU - Jensen,Klaus Bruhn AU - Gans,Herbert J. AU - Tuchman,Gaye AU - Geiger,Seth AU - Newhagen,John AU - Entman,Robert M. AU - Biocca,Frank AU - Youichi,Ito AU - Zelizer,Barbie AU - Grossberg,Lawrence AU - McChesney,Robert W. AU - Meehan,Eileen R. AU - Mosco,Vincent AU - Wasko,Janet AU - Schiller,Dan AU - Rogers,Everett M. AU - Chaffee,Steven H. AU - Peters,John Durham AU - Herbst,Susan AU - Shoemaker,Pamela J. AU - Rakow,Lana F. AU - Swanson,David L. AU - Kavoori,Anandam P. AU - Gurevitch,Michael AU - de Melo,Jose Marques TI - Defining media studies: reflections on the future of the field SN - 0195087879 (alk. paper) PY - 1994/// CY - New York PB - Oxford University Press KW - Communication KW - Research N1 - Includes bibliographical references and index; From field to frog ponds / Karl Erik Rosengren -- Communication - embrace the subject, not the field / James R. Beniger -- Why are there so many communication theories? / Robert T. Craig -- The past of communication's hoped-for-future / Klaus Krippendorff -- Verbing communication: mandate for disciplinary invention / Brenda Dervin -- Images of media: hidden ferment - and harmony - in the field / Joshua Meyrowitz -- The consequences of vocabularies / Joli Jensen -- Against theory / Barbara O'Keefe -- Building a discipline of communication / Gregory J. Shepherd -- Perspectives on communication / Kurt Lang and Gladys Engel Lang -- The legitimacy gap: a problem of mass media research in Europe and the United States / Paolo Mancini; The advent of multiple-process theories of communication / Austin S. Babrow -- Communication and the new world of relationships / Mary Anne Fitzpatrick -- Target practice: a batesonian "Field" guide for communication studies / Horace Newcomb -- Harmonization of systems: the third stage of the information society / Sandra Braman -- Beyond the culture wars: an agenda for research on communication and culture / Dennis K. Davis and James Jasinkski -- The hierarchy of institutional values in the communication discipline / Jennifer L. Monahan and Lori Collins-Jarvis -- Argument for a durkheimian theory of the communicative / Eric W. Rothenbuhler -- Implications of public relations for other domains of communication / James E. Grunig; Making a difference in the real world / Robert K. Avery and William F. Eadie -- A policy research paradigm for the news media and democracy / W. Lance Bennett -- The centrality of media economics / Douglas Gomery -- Reconnecting communications studies with communications policy / Eli Noam -- The traditions of communication research and their implications for telecommunications study / Willard D. Rowland, Jr. -- Creating imagined communities: development communication and the challenge of feminism / H. Leslie Steeves -- Scholarship as silence / David Docherty, David Morrison and Michael Tracey; The rise and fall of audience research: an old story with a new ending / Sonia M. Livingstone -- Active audience theory: pendulums and pitfalls / David Morley -- The past in the future: problems and potentials of historical reception studies / Klaus Bruhn Jensen -- Reopening the black box: toward a limited effects theory / Herbert J. Gans -- Realism and romance: the study of media effects / Gaye Tuchman -- Revealing the black box: information processing and media effects / Seth Geiger and John Newhagen -- Framing: toward clarification of a fractured paradigm / Robert M. Entman -- Communication research in the design of communication interfaces and systems / Frank Biocca -- The future of political communication research: a Japanese perspective / Ito Youichi -- Has communication explained journalism? / Barbie Zelizer; Can cultural studies find true happiness in communication? / Lawrence Grossberg -- Critical communication research at the crossroads / Robert W. McChesney -- Rethinking political economy: change and continuity / Eileen R. Meehan, Vincent Mosco and Janet Wasko -- Back to the future: prospects for study of communication as a social force / Dan Schiller; The past and the future of communication study: convergence or divergence? An exchange / Everett M. Rogers and Steven H. Chaffee -- Genealogical notes on "The Field" / John Durham Peters -- History, philosophy, and public opinion research / Susan Herbst; Communication in crisis: theory, curricula, and power / Pamela J. Shoemaker -- The curriculum is the future / Lana F. Rakow -- Fragmentation, the field, and the future / David L. Swanson -- The purebred and the platypus: disciplinarity and site in mass communication research / Anandam P. Kavoori and Michael Gurevitch -- Communication research: new challenges of the Latin American school / Jose Marques de Melo ER -