TY  - BOOK
AU  - Dillard,James Price
AU  - Pfau,Michael
TI  - The persuasion handbook: developments in theory and practice 
SN  - 0761920064 (c)
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - Sage Publications
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references and index
ER  -