The persuasion handbook :  developments in theory and practice / 
James Price Dillard and Michael Pfau, editors. 
 - Thousand Oaks, CA :  Sage Publications,  c2002. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761920064 (c) 
<br/><br/><label>LCCN: </label>2001007175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects.<br/>Persuasion (Rhetoric)