TY  - BOOK
AU  - Dennis,Everette E.
AU  - Wartella,Ellen
AU  - Lang,Kurt
AU  - Carey,James W.
AU  - McGuire,William J.
AU  - Katz,Elihu
AU  - Himmelweit,Hilde
AU  - Peterson,Theodore
AU  - Beville,Hugh Malcolm
AU  - Sills,David L.
AU  - Bartos,Rene
AU  - Schramm,Wilbur
AU  - Bogart,Leo
AU  - Cater,Douglass
AU  - Robinson,Gertrude J.
AU  - Wartella,Ellen
TI  - American communication research: the remembered history 
SN  - 0805817433 (cloth)
PY  - 1996///
CY  - Mahwah, N.J.
PB  - Erlbaum
KW  - Communication
KW  - Research
KW  - United States
KW  - History
N1  - Includes bibliographical references and indexes; The European roots / Kurt Lang -- The Chicago School and mass communication research / James W. Carey -- The Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- The press as a social institution / Theodore Peterson; Fashioning audience ratings - from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton-Pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rene Bartos -- The master teachers / Wilbur Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater; Constructing a historiography for North American communication studies / Gertrude J. Robinson -- The history reconsidered / Ellen Wartella
ER  -