TY  - BOOK
AU  - Bryant,Jennings
AU  - Zillmann,Dolf
AU  - McCombs,Maxwell
AU  - Gerbner,George
AU  - Jo,Eunkyung
AU  - Leonard Berkowitz,Leonard
AU  - Bandura,Albert
AU  - Petty,Richard E.
AU  - Priester,Joseph R.
AU  - McLeod,Jack M.
AU  - Kosicki,Gerald M.
AU  - McLeod,Douglas M.
AU  - Gunter,Barrie
AU  - Cantor,Joanne
AU  - Harris,Richard Jackson
AU  - Greenberg,Bradley S.
AU  - Brand,Jeffrey E.
AU  - Stewart,David W.
AU  - Ward,Scott
AU  - Rice,Ronald E.
AU  - Atkin,Charles
AU  - Brown,Jane D.
AU  - Walsh-Childers,Kim
AU  - Rubin,Alan M.
AU  - Zillmann,Dolf
AU  - Bryant,Jennings
AU  - Williams,Frederick
AU  - Strover,Sharon
AU  - Grant,August E.
TI  - Media effects: advances in theory and research 
SN  - 0805809171 (cloth : alk. paper)
PY  - 1994///
CY  - Hillsdale, N.J.
PB  - Erlbaum
KW  - Mass media
KW  - United States
KW  - Psychological aspects
KW  - Social aspects
KW  - Political aspects
KW  - Influence
N1  - Includes bibliographical references and indexes; News influence on our pictures of the world / Maxwell McCombs -- Growing up with television: the cultivation perspective / George Gerbner...[et al.] -- A priming effect analysis of media influences: an update / Eunkyung Jo and Leonard Berkowitz -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change: implications of the eleboration likelihood model of persuasion / Richard E. Petty and Joseph R. Priester -- The expanding boundaries of political communication effects / Jack M. McLeod, Gerald M. Kosicki, and Douglas M. McLeod -- The question of media violence / Barrie Gunter -- Fright reactions to mass media / Joanne Cantor -- The impact of sexually explicit media / Richard Jackson Harris -- Minorities and the mass media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- Media effects on advertising / David W. Stewart and Scott Ward -- Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- Media uses and effects: a uses-and-gratifications perspective / Alan M. Rubin -- Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- Social aspects of new media technologies / Frederick Williams, Sharon Strover and August E. Grant
ER  -