Media effects :  advances in theory and research / 
edited by Jennings Bryant, Dolf Zillmann. 
 - Hillsdale, N.J. :  Erlbaum,  1994. 
 - ix, 505 p. :  ill. ;  24 cm. 
 - Lea's communication series .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>News influence on our pictures of the world / Maxwell McCombs -- Growing up with television: the cultivation perspective / George Gerbner...[et al.] -- A priming effect analysis of media influences: an update / Eunkyung Jo and Leonard Berkowitz -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change: implications of the eleboration likelihood model of persuasion / Richard E. Petty and Joseph R. Priester -- The expanding boundaries of political communication effects / Jack M. McLeod, Gerald M. Kosicki, and Douglas M. McLeod -- The question of media violence / Barrie Gunter -- Fright reactions to mass media / Joanne Cantor -- The impact of sexually explicit media / Richard Jackson Harris -- Minorities and the mass media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- Media effects on advertising / David W. Stewart and Scott Ward -- Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- Media uses and effects: a uses-and-gratifications perspective / Alan M. Rubin -- Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- Social aspects of new media technologies / Frederick Williams, Sharon Strover and August E. Grant. 
<br/><br/><label>ISBN: </label>0805809171 (cloth : alk. paper) 080580918X (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>93008614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects.--United States<br/>Mass media--Social aspects--United States.<br/>Mass media--Political aspects--United States.<br/>Mass media--Influence.--United States